Cision

NOVEMBER 21, 2016

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital. These social tendencies are important to understand if you want to communicate with people where they are.

Social Media 120

Social Media How To Media LinkedIn 120

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. G2 Crowd rates products from the PR Analytics category algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

Software 199

Software Analytics Customer Service Comparison 199

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 63

Social Media Video Viral Brand 63

Wadds Inc.

NOVEMBER 11, 2023

Entry-level and junior roles The AI Generation published by Demos suggest that AI productivity gains may be higher for lower-skilled roles and threaten graduate jobs traditionally done by trainees. Demos suggests that traditional linear career ladders could disappear. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

NewsWhip

APRIL 7, 2022

This is why a real-time media monitoring platform is key for brands. Measure conversations in real time. The two charts above show all media and public interest in Home Depot in the last three months to date. If you would like to see how NewsWhip Spike can be used to monitor your brand, request a demo here. .

Analysis 158

Analysis How To Media Retail 158

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? Is PR responsible for sales?

Measurement 50

Measurement Analytics Software Resources 50

Onclusive

MARCH 31, 2021

a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. Schedule a demo to see how you can use one of our media monitoring and PR measurement tools to stay on top of every conversation happening about your business—crisis or not.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Teasers , trailers, and sometimes complete ads are frequently unveiled in the weeks leading up to the big game, captivating audiences on television, online platforms, and across various social media channels. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. It didn’t have a seat at the table, and measuring PR was considered a novel idea.” . Back then, insights were based on traditional media.

Data 78

Data Analytics Measurement Technology 78

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 69

B2B Measurement Blogging Community 69

Sword and the Script

AUGUST 4, 2020

Talkwalker acquires Nielson Social The social listening platform Talkwalker said it acquired Nielsen Social for an undisclosed sum. Talkwalker characterized the product as “social measurement and audience insights software.” Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 159

Media Relations Media Print Software 159

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Maximize your PR results with our media outreach, media monitoring and reporting services.

Ethics 97

Ethics Crisis Transportation Airlines 97

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Apply critical thinking before fulfilling the “ask”.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

OCTOBER 3, 2017

Use social media marketing – such as Facebook – to build awareness for your brand. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 162

Tools Media Software Analysis 162

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 96

Pitching Print Measurement Report 96

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. While you’re conducting your content audit, you can also audit your social media channels–with a social media monitoring or social listening tool–to see which content resonates most with your audience.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

NOVEMBER 2, 2021

Use the opportunity to highlight how you can enhance the customer’s experience and how you’ll ensure no other customer goes through that same experience because of the measures you will start to take place thanks to their feedback. SCHEDULE A DEMO. Chance to showcase upcoming improvements. Priscilla Osorio.

Sports 141

Sports Facebook Writing Brand 141

Waxing UnLyrical

OCTOBER 21, 2011

Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Well, as Don points out, picking the tool first limits you to what the tool can measure—which might not be what you should be measuring.

Measurement 73

Measurement Tools eBook Analysis 73

Burrelles Fresh Ideas

MAY 21, 2024

Companies are under greater scrutiny than ever in today’s interconnected world, where news spreads rapidly through social media. Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities. We can help!

Employee 97

Employee Pinterest Resources System 97

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content.

Publicity 52

Publicity Training Data Tools 52

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Social Mentions and Sentiment. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Keep in mind, it’s very important to track earned media KPIs as well.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100