Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

B2B 148

B2B Marketing Survey Study 148

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue). million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Cision

AUGUST 31, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®. The post Getting to Know Cision® Communications Cloud® — with Jay Baer appeared first on Cision.

Communications 0

Communications Measurement Interviews Trends 0

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue). million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. To set up a demo and start using AirPR, click request a demo.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Sword and the Script

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. B2B marketing tends to be quick to critique messages they get from SDRs, but the fact is this team is an important link between sales and marketing.

B2B 81

B2B Marketing Survey Groups 81

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. The post Investor Relations: Your Earnings Are Out, Now What? appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Measure your success. You can measure your campaigns by using media monitoring tools and reacting to your campaign’s success in real time. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. This results in higher engagement rates compared to broad, undifferentiated marketing. Each social media platform attracts a different type of audience demographic.

Social Media 63

Social Media Video Viral Brand 63

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Because so many marketing tactics rely on it!

Analytics 105

Analytics Data Trends Marketing 105

Wadds Inc.

NOVEMBER 11, 2023

The market needs to settle down before serious investments can be made in workflow. Entry-level and junior roles The AI Generation published by Demos suggest that AI productivity gains may be higher for lower-skilled roles and threaten graduate jobs traditionally done by trainees.

Report 119

Report Publicity Training Policies 119

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO. The post Succession Season Premiere: What Was All That Media Monitoring Talk About?

Media 162

Media Fashion Television Radio 162

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Measure your success. You can measure your campaigns by using media monitoring tools and reacting to your campaign’s success in real time. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Onclusive

MARCH 29, 2018

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. Using a variety of analytics, AI-driven insights and social metrics can help you map influence across social platforms and identify patterns with the key players in your market.

Software 207

Software Analytics Trends Measurement 207

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Many marketers have embraced that content marketing is a relatively inexpensive, efficient way to attract and nurture leads.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195

Consumer Publicity Media Analysis 195

Critical Mention

JULY 24, 2018

PR is an integral part of marketing and should play a key role in brand strategy throughout a company’s lifecycle. We’re here to show you why PR is so essential in marketing. PR is a complement to marketing, providing an added dimension to the brand and working with marketing to get the message across.

Marketing 76

Marketing Measurement Financial Analytics 76

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? Is PR responsible for sales?

Measurement 50

Measurement Analytics Software Resources 50

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Measure your success. You can measure your campaigns by using media monitoring tools and reacting to your campaign’s success in real time. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Critical Mention

MAY 28, 2019

While various social media platforms, paid search and social, chatbots, SMS messaging and various other marketing channels continue to grow in popularity, email marketing can sometimes seem like a relic of the digital past. In reality, however, email marketing still holds an important place in the marketing mix for most brands.

Marketing 71

Marketing Social Media Tools Content Marketing 71

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. PR measurement evangelist Mark Weiner passed in December. In remembrance. Mark was 68.

Brand 147

Brand Branding Reddit Pitching 147

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170