Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. An area in which we excel as specialists is being able to target a wide range of media with our stories.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 99

Interviews Publicity Technology Social Media 99

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

Film 136

Film Local Leadership Radio 136

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective.

Education 150

Education Training Course Social Media 150

Communications Conversations

MAY 21, 2020

We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. And, I fell into a career of writing, social media and blogging. but, largely, here in Minneapolis).

Newspapers 78

Newspapers Blogging Groups Print 78

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 4) Personal social media engagement. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Maxim Behar

OCTOBER 15, 2023

What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. And that's why I decided to write this book because I saw these huge changes happening in our business. The first difference is that social media is interactive. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content.

How To 62

How To Google SEO Pitching 62

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. Meanwhile, I was also learning the news I was writing. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Understanding the ethics of sharing. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Understanding the ethics of sharing. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Unfortunately, as proven by Facebook and Instagram recently, social media companies are opting to turn a blind eye.

Media 74

Media Viral Video Newspapers 74

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. NOTE: Originally published on October 15, 2008. But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

JUNE 28, 2022

No doubt we’ve all seen a flurry of rainbow flags hit our social media feeds this month, along with several hit inclusive campaigns in the media. PR and comms professionals may be the ones strategizing and writing, but it’s your LGBTQ+ colleagues who are most qualified to speak about LGBTQ+ topics. Happy Pride Month!

Reputation 62

Reputation Community Training Consumer 62

Stuart Bruce

MARCH 16, 2015

I can do this by actively participating in committees, writing and updating publications and guides, and by speaking at events and conferences. Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so.

Publicity 60

Publicity Ethics Insurance Insurance 60

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. ‘I definitely I suspect that, if Meghan’s got any sense she would have put it to them to get herself a good deal.

Instagram 60

Instagram Brand Branding Publicity 60

Sword and the Script

MAY 14, 2019

In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. However, I asked Mr. I’ve long found that putting a little paid social spend behind earned media after it’s run its organic shelf life is a smart way for PR to punch above its weight class.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 122

Software Pitching Ethics Privacy 122

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Blame social media. Those that said the media is “rarely” objective: Adjectives.

Survey 156

Survey Data Media Ethics 156

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. We can never not be good at that and need to focus on ethics relentlessly.

Interviews 79

Interviews Ethics Conference Leadership 79

Maxim Behar

NOVEMBER 15, 2023

What is that communication, that connection between the media and those who have a need to present themselves to the public? I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. I started creating news with the idea of making products and people more popular in the media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.). Do Be: The best communicator you can be, in all your efforts – both speaking and writing.

Reputation 133

Reputation Construction Writing Communications 133

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. In each case, you can more definitively uncover blog posts related to the topic of your choice. Be specific.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. In each case, you can more definitively uncover blog posts related to the topic of your choice. Be specific.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. In each case, you can more definitively uncover blog posts related to the topic of your choice. Be specific.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content.

How To 62

How To SEO Google Pitching 62

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

Ethics 82

Ethics Publicity Guidelines Technology 82

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Social is sophisticated. Younger people are so important to our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 78

Ethics Employee Communications System 78

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71