Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

Viral 70

Viral Radio Media Sports 70

NewsWhip

NOVEMBER 3, 2022

Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online.

Reddit 158

Reddit Viral Analytics Social Media 158

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

PRSay

FEBRUARY 24, 2017

Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Dashboards packed with data can be impersonal and overwhelming. Make the data real for real people,” she says. Use the meeting to highlight takeaways from the data.

Social Media 117

Social Media Airlines Media Meeting 117

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. NewsWhip Data. Our data sources from headlines, subheads, keywords, and the metadata. As we said in the webinar, a simple view count doesn’t really count for much anymore, especially on social.

Data 136

Data Pinterest Viral Facebook 136

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Look at the optics.

Social Media 73

Social Media Ethics Trends Viral 73

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Self-proclaimed data geek. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. Working in social media for higher education, I see it all. You’re also an award-winning social media practitioner!

Social Media 114

Social Media Media Education Analytics 114

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Reddit data. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 176

Reddit Software B2B Technology 176

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. By comparing different stories within a specific search, users can discern the fastest spreading narratives, providing a clearer understanding of the media landscape. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward. An influencer marketing campaign.

Marketing 310

Marketing Product Launch Corporate Viral 310

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 119

Social Media Conference Media Corporate 119

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Offer Simple Asks.

Healthcare 163

Healthcare Social Media Media Education 163

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem.

Journalism 309

Journalism Study Social Media Resources 309

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. Earned vs. paid vs. owned media.

Data 60

Data SEO Engineering Strategy 60

5W PR

OCTOBER 26, 2020

Using Data. All businesses should be gathering and managing data because this is one of the best ways to figure out whether it’s time to scale the business, give predictions, and insights on what the business needs to achieve growth. However, an increase in demand isn’t the only sign that a business needs to scale. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Data backs it up. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. At least for now, Beyonce or Harry Styles won’t help you go viral. Posting consistently will also give you useful data on what works for your target audience and what doesn’t.

Brand 92

Brand Branding Instagram Video 92

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Beyond PR

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Be emotive.

Storytelling 73

Storytelling Data Communications Technology 73

5W PR

FEBRUARY 17, 2021

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. The “born” trendspotters are social marketers. They’re used to analyzing social media data and talking to customers. Because social media is so popular, that is the ideal place to look.

Consumer 97

Consumer Trends Viral Survey 97

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid!

Brand 62

Brand Branding Viral Fashion 62

PRSay

MAY 10, 2021

AI is decent at helping [separate] the wheat from the chaff, though it still struggles when new social zeitgeists appear or new conversational topics result in unfamiliar data being (incorrectly) analyzed by the AI system. Imagine predicting the next three moves in the media by your competitors before they make them.

Communications 107

Communications Viral Case Study Exercises 107

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

NewsWhip

JUNE 2, 2020

Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

JUNE 21, 2022

We have taken their findings and created our own rankings of the top brands, instead measuring their impact based on the level of public interest they generate across the web and social media. . Below are the most popular brands, ranked by engagements to articles about them.

Facebook 138

Facebook Brand Branding Measurement 138

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.

How To 149

How To Social Media B2C Television 149

Sword and the Script

DECEMBER 9, 2014

It was also an illustration of what is – perhaps overdramatically – being called “dark social.”. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”. Social Media social media marketing social sharing viral marketing'

Viral 115

Viral Marketing Web Case Study 115

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competition is fierce in this always-connected, digital world. Two lessons can be learned from Upworthy’s strategy.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Two great ways to know what’s trending is through Google and social media trends.

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40