ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Brand Branding 276

Agility PR Solutions

APRIL 12, 2023

The most straightforward answer is, by observing available data and information, monitoring shifts over time. With that in mind, here are the […] The post 5 data metrics and rules you must monitor in your social media campaign appeared first on Agility PR Solutions.

Social Media 94

Social Media Data Media Measurement 94

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. Identify the influencers in each node.

Social Media 162

Social Media Media Analysis Data 162

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Brand24

OCTOBER 15, 2021

As a marketer, you know how much social media analytics is important for your daily job. In this article we will focus on what you can learn from social data and which tools you should use for your next strategy. The post What You Can Learn From Social Media Data for Marketing first appeared on Brand24 Blog.

Social Media 78

Social Media Data Marketing Media 78

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Onclusive

FEBRUARY 7, 2020

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. Social media is also an important factor when distributing releases. News releases distributed globally showed an average of 20% more social media than those distributed only locally.

Data 273

Data Study Social Media Analysis 273

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

SEPTEMBER 3, 2023

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.

Advertising 116

Advertising Advertising Social Media SMB 116

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?

Big Data 78

Big Data Analytics Data Analysis 78

Agility PR Solutions

FEBRUARY 18, 2024

Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. Here are 6 reasons why you need one appeared first on Agility PR Solutions.

Data 110

Data Marketing Analytics Advertising 110

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

Social Media 78

Social Media Media Storytelling Creativity 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Agility PR Solutions

OCTOBER 26, 2023

In today’s digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels.

Analytics 123

Analytics Data Measurement Social Media 123

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. And, they do need to have the ability to manage social content systems.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

MAY 10, 2021

To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. Data says ‘yes.’ The team first analyzed cross-industry releases before drilling down into industry verticals.

Technology 195

Technology Data Measurement Consumer 195

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. For example, after showing a coverage count, you can point to how much the online content was amplified across social media, and then how many website interactions (form completions, page visits, downloads, etc.)

Measurement 195

Measurement Data Reputation Storytelling 195

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 163

Social Media Consumer Brand Branding 163

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Agility PR Solutions

APRIL 14, 2022

The post Why many small businesses value social media over all other digital marketing channels appeared first on Agility PR Solutions.

Small Business 162

Small Business Social Media Marketing Media 162

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools.

Social Media 226

Social Media Media Journalism Study 226

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

Social Media 97

Social Media Media Instagram Strategy 97

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 230

Ethics Data Privacy Policies 230

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

Social Media 98

Social Media How To Media Employee 98

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. However, there were some surprises in the data. That may change the way you think about Nextdoor from a social media marketing perspective. More brands will start to pick and choose their social platforms.

Social Media 218

Social Media Report Pinterest Reddit 218

Cision

JUNE 9, 2015

When you’re trying to determine the ROI of your social media efforts , you’ve got to know where to look. Let’s look at the data you should be paying attention to in order to understand if what you’re doing on social media is working. Social media growth happens slowly sometimes. Not necessarily.

Social Media 120

Social Media Data Media Employee 120

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Meta set to release AI tool to help create ads 2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. Here we’ve taken a look at the latest updates.

Advertising 71

Advertising Advertising Social Media Media 71

Business Wire

AUGUST 1, 2017

Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Nowhere is this more evident than on social media platforms. The key is knowing which metrics matter most.

Social Media 196

Social Media Measurement Marketing Media 196

Business Wire

DECEMBER 7, 2023

Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.

Media Relations 418

Media Relations Trends Privacy Blogging 418

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

Data 52

Data Strategy Publicity Handbook 52

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up.

Social Media 62

Social Media Media Advertising Advertising 62