PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138

Facebook Brand Branding Measurement 138

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. Earned vs. paid vs. owned media.

Data 60

Data SEO Engineering Strategy 60

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

5W PR

FEBRUARY 17, 2021

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. The “born” trendspotters are social marketers. They’re used to analyzing social media data and talking to customers. Because social media is so popular, that is the ideal place to look.

Consumer 97

Consumer Trends Viral Survey 97

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

JUNE 2, 2020

Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

DECEMBER 9, 2014

It was also an illustration of what is – perhaps overdramatically – being called “dark social.”. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”. Social Media social media marketing social sharing viral marketing'

Viral 116

Viral Marketing Web Case Study 116

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution.

Viral 136

Viral Creativity Advertising Advertising 136

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Katie Paine's Measurement Blog

JANUARY 27, 2023

One of the advantages of being a data nerd is that everyone assumes you have data-based answers to their questions. Also, of course, I have measured a lot of comms programs over many years. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Measure at every step.

Communications 40

Communications Measurement Employee Course 40

Cision

NOVEMBER 30, 2015

This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day. My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing.

Social Media 120

Social Media Facebook Print Advertising 120

NewsWhip

MARCH 31, 2021

We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared.

Advertising 131

Advertising Advertising Data Reputation 131

Contently - Strategy

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. When in doubt, find another source to cite.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Shift Communications

APRIL 11, 2018

On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users. Companies should deliver their first statement within the first 60 minutes – including social media statements.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. Make sure you have a clear answer to these simple questions before you begin media outreach. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Your guide to keyword research Search tools, insight and data can be confusing.

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It could be a standalone piece that accurately tells your story with both interest and factual data, with your own spin on how you’d like the story to be told. Read Time: 2 minutes.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. So what lessons are there to learn for the big media outlets?

Brand 122

Brand Branding Newspapers Media 122

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc.,

Media 202

Media Storytelling Technology Data 202

ReimaginePR

JUNE 18, 2015

Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age. Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. Selflessness is selfish. Was it to tell your friends?

Airlines 120

Airlines Viral Government Local 120

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Those that said the media is “sometimes” objective: Politics on the sleeve. “ Blame social media. Experience matters.

Survey 160

Survey Data Media Ethics 160

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. What time do social media posts receive the most engagement?

Analytics 78

Analytics Digital PR Storytelling Local 78

Remote PR Jobs

SEPTEMBER 25, 2023

Increasingly, reporters and publications are being asked to deliver metrics such as article views, clicks, social media shares and likes. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. that should be utilized when important and noteworthy press is earned.

Media 100

Media Print Radio Consumer 100

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

Social Media 113

Social Media Viral Crisis Management How To 113

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Craig Dekshenieks | Aderant.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

MARCH 11, 2019

. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Several vendors do the same and they all make UX improvements to how the data is displayed in their platforms. Truescope product overview. Workspaces.

Tools 161

Tools Media Software Analysis 161

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

MAY 12, 2021

Choosing how to distribute social media campaigns | 22:59-23:51. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. Super Bowl content planning | 15:01-17:25. Engagement metrics that matter | 20:47-22:28.

Trends 78

Trends Brand Branding Reddit 78