Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Multimedia Development & Visual Storytelling. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Multimedia Development & Visual Storytelling. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Ishmael's Corner

MAY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. The Data Says Otherwise. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Advertising 78

Advertising Advertising Data Company 78

Ishmael's Corner

APRIL 28, 2015

And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions. The best non-fiction storytelling on the planet comes from journalists. Like Washpo, we also benefit from data visualization talent. .

Journalism 60

Journalism Storytelling Exercises Fashion 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Each partner teamed to create this graphically gorgeous explanation of the relationship between data and football.

Advertising 334

Advertising Advertising B2B SEO 334

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Know Your Audience.

Brand 126

Brand Branding Storytelling Analytics 126

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)?

Communications 208

Communications Analytics Social Media Media Training 208

Landis PR

SEPTEMBER 7, 2021

To answer the question, let’s examine the history and the data. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Photo courtesy of Pexels.

Social Media 104

Social Media Marketing Media Analysis 104

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? How long did people spend reading it? Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. Would the data support my premise that the blog strives for thought leadership?

Leadership 164

Leadership Blogging Storytelling SEO 164

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. The silver-bullet theory. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

NewsWhip

OCTOBER 10, 2019

We dive into the data to find out. Per a quick overview of Pinterest data in the last four years, Christmas has the most Pins by far. Katherine is a Content Strategist working at the confluence of journalism + marketing. What’s trending now for upcoming holidays? The rest of Pinterest has already moved on to the next Holiday.

Pinterest 113

Pinterest Trends Comparison Data 113

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

NewsWhip

DECEMBER 19, 2019

Finally, as we head into a new decade, the need for more data-informed decision making has never been clearer. Katherine is a Content Strategist working at the confluence of journalism + marketing. Embrace new technologies. If you’d like to stay ahead of trends in 2020 take a look at NewsWhip Analytics. Katherine Ellis.

Strategy 103

Strategy Trends Storytelling Journalism 103

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Onclusive

MAY 10, 2017

That said, here are 10 PR industry job trends, including some data sourced from the U.S. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. To be a public relations specialist , a bachelor’s degree in public relations, journalism, communications, or business is typically required.

Trends 150

Trends Publicity Data-Driven PR Government 150

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

OCTOBER 16, 2017

Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc., So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense.

Media 202

Media Storytelling Technology Data 202

NewsWhip

FEBRUARY 12, 2020

Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Film 78

Film Fashion Journalism Storytelling 78

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

NewsWhip

OCTOBER 30, 2019

We take a look at the data to see what’s resonating and how the narratives change across platforms. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Ishmael's Corner

MARCH 1, 2015

This is a case where the needs of journalism and PR converge as one. I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. It says something about the power of anecdotes in today’s journalism that they can be pitched this way.

Storytelling 60

Storytelling Transportation Journalism Exercises 60

Ishmael's Corner

MAY 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Techniques For Effective Business Communications. Such is the case today. Before.more.

Storytelling 60

Storytelling Conference Data Course 60

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152