Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. So Much Data. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data.

Report 81

Report Data SEO Analytics 81

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.

Communications 120

Communications Crisis Internal International 120

Cision

SEPTEMBER 13, 2017

Use existing customer data to understand the audiences and key stakeholders you want to appeal to. Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. Conclude by Measuring Your Initial Success  . What changes would they want to see? business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 4) Why should PR care about advertising?

Publicity 89

Publicity Media Advertising Advertising 89

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. So Much Data. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data.

Report 52

Report Data SEO Analytics 52

Contently - Strategy

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

MaccaPR

OCTOBER 29, 2019

It’s a Data Driven World. Data isn’t new. But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. Customers filter contacts by location, topic data, job title and other characteristics. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. This means creating content, measuring campaigns and gathering insights on social media. Social Media Marketing. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” interactive data files with the company’s financial statements in XBRL. Download the calendar PDF here. .

Financial 120

Financial Handbook Analysis Internal 120

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. They might even provide select data to the public, to be more transparent.

Trends 120

Trends Mobile Web System 120

Cision

JULY 12, 2016

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. Open communication is key.

Television 120

Television Crisis Crisis Management Fashion 120

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. How are you measuring your programs? Earned media measurement means having a 360-degree view of your communications and proving value across every stage of the customer journey – from exploration and engagement to adoption and advocacy.

Marketing 120

Marketing Financial Strategy Analytics 120

Beyond PR

MARCH 1, 2018

But is that because reach and potential reach are inherently useful metrics, or is it instead because those were the metrics that — in the pre-internet days — could reasonably be calculated with a hard copy of Bacon’s, and some intern labor? This is like price fixing, but with data. “If It’s as if earned media is a shiny new toy.

Media 73

Media Measurement Enterprise Television 73

Stephen Waddington

MAY 8, 2018

. #1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. Learn more about data visualization. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said. Do you see any patterns in pickup? Be resourceful and respectful.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” interactive data files with the company’s financial statements in XBRL. Download the calendar PDF here. .

Report 40

Report Financial Handbook Analysis 40

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

DECEMBER 20, 2011

However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. This would be measured by our ability to increase “wows” this year by 30%. Goal: Better support the organization’s commitment to spreading awe and wonder during the holidays. Solution Overview.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. So it seems 50% of PR pros are not measuring, but in all reality they should be. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 174

Survey Marketing B2B Study 174

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? This doesn’t have to be out-right sales data, it can be the inputs toward those sales. Buy in from data owners. Having data available to you doesn’t necessarily mean you can start to utilize it. Download our white paper.

Measurement 222

Measurement System Data Analysis 222

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority.

Software 118

Software Case Study Advertising Advertising 118

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. When it comes to presenting data, it is important to include the statistics that get particular messages across.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

Reputation 85

Reputation Technology Tools Data 85

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. What’s more, internet users now have the ability to block certain content.

Media 73

Media Google Measurement Print 73

Contently - Strategy

SEPTEMBER 21, 2018

If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Analyzing the wrong data.

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

JUNE 25, 2019

Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This also brings indirect costs. This goes beyond crisis communications.

Brand 105

Brand Branding Reputation Corporate 105

PR Conversations

AUGUST 9, 2011

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. Although many of the measures can be deceptive (confusing “impression” with “view”), it is helpful to have some data to analyse and use as a benchmark for measurement.

Twitter 40

Twitter Social Media Conference Video 40

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Several vendors do the same and they all make UX improvements to how the data is displayed in their platforms. This saves users in terms of both system clutter and data costs. Croll left open the idea that could change in the future.

Tools 157

Tools Media Software Analysis 157