ImPRessions - Crenshaw Communications

JULY 20, 2020

Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications.

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How To Advertising Advertising Data 241

Landis PR

SEPTEMBER 13, 2021

Having at least one of those reviewers skim the source material and data not only helps create a higher-quality analysis but also adds to the team’s deeper understanding of the client, competitors and communication opportunities. Below are the steps to writing a competitive media analysis.

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Analysis Writing How To Media 69

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

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Reputation Automotive Brand Branding 195

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

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Data Measurement Examples Tools 120

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

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Writing Video Interviews Report 98

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Here are some ideas: Write useful blog posts and post the links in your social content. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

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Crisis How To Small Business Social Media 225

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them.

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Writing Storytelling Data Analysis 149

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

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Writing How To Engineering Industry 52

Onclusive

MAY 31, 2017

“That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. You love data!”. What other data points could have been gathered to give more insightful findings? How much weight did I push last week at the gym? My first job in social media sparked a passion for data.

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Data Resources Engineering Film 150

Agility PR Solutions

MARCH 13, 2022

Before AI’s recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. The post How to tell your client they are not as interesting as they think they are, without getting fired appeared first on Agility PR Solutions.

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How To Pitching Data Writing 148

Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA.

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Ethics How To Survey Interviews 91

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. How to Write a Press Release. Exclusive Research or Data.

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Writing How To Viral Pitching 40

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Optimizing events for data collection Yes, directly making connections with your consumers through community events is important. You have to remember how vital data is to every aspect of any brand’s trajectory.

Community 91

Community How To Marketing Data 91

5W PR

MAY 31, 2023

That includes strong communication, writing, and interpersonal skills. In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work.

Publicity 88

Publicity How To Social Media Trends 88

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Fortunately, access to data and Artificial Intelligence tools now helps us to draw insights from massive quantities of data. How many articles on a topic mention you vs. your competitors. Which authors are writing about that topic.

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Brand Branding How To Trends 170

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

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Brand Branding How To SEO 62

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Some examples might include: Customer’s pain point – for example, a client has terabytes of data but can’t turn it into business intelligence. Telling Your Story.

Writing 52

Writing How To Local Examples 52

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Paid Content (what can I measure and how granularly can I target audiences?). Who knew that people shared so much data on Facebook? More Categories -> Facebook Categories. percent.

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Social Media How To Insurance Insurance 233

Onclusive

JUNE 7, 2017

This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories. They write and want their work to make an impression on people. If your story happens to be something that can help them do that, fantastic.

How To 150

How To Fashion Interviews Local 150

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

JULY 11, 2017

Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

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How To Media Software Agriculture 265

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Just anyone?

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Data-Driven PR Data Pitching SEO 60

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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Trends Marketing Wikipedia Reddit 182

Cision

NOVEMBER 30, 2017

Want to write for Cision®? First, it’s important for you to spend some time with your data and your stakeholders considering your content marketing program and its purpose. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide.

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How To Guidelines Content Marketing Video 177

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

OnePitch

JULY 13, 2022

” “I was able to provide immediate and exact research study details in our follow up, essentially writing the story for the reporter.” The post Pitches That Placed: How to Pitch Fast Company appeared first on The TypeBar. ” __. Email us at info@onepitch.co Want more blogs like this?

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Pitching Company How To Study 81

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

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Pitching Writing Film How To 83

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

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Writing Product Launch Examples Consumer 59

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

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Content Marketing How To Marketing B2B 128

Shift Communications

AUGUST 29, 2023

Building a successful AI PR program to achieve this requires: A unique narrative and ownable “white space”; Ongoing creation of high-value PR “assets” to share that narrative frequently (data, human interest stories, corporate news pipeline, etc.);

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Survey How To Storytelling Corporate 60

Flack's Revenge

JANUARY 10, 2019

Or leverage the personal data that people are so up in arms about? Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Social media 2018 put the spotlight on data, video, Stories ( Marketing Land). Neal: Definitely.

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How To Facebook Social Media Advertising 159

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. All of this information should lead to more data-driven decision making and the optimization of future content. Seek internal experts.

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Strategy Media Advertising Advertising 418

Cision

JULY 8, 2016

Similarly, those who monitor influencers’ social conversations will have a better understanding of their interests and how to utilize them in future pitches. Explain why data, research or other content may be of interest and how you share a similar viewpoint with your target influencer.

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Case Study How To Media Pitching 192

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Estimated / Logged time – How long a task actually took vs estimated time.

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Software How To SEO System 152

Cision

MAY 31, 2017

For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Compare your results to previous data, and look to competitors to see how you stack up. There’s no one-size-fits-all definition of success, so set goals backed by data.

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Consumer Brand Branding How To 243