Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. It offers insights into your website’s overall performance —from the keywords it’s ranking for to how to fix performance issues and how it stacks up against competitors.

SEO 98

SEO Engineering Content Marketing Google 98

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.”

How To 265

How To Media Software Agriculture 265

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Content picks PR ethics.

Analysis 147

Analysis Tools Software SMB 147

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Some examples might include: Customer’s pain point – for example, a client has terabytes of data but can’t turn it into business intelligence. Telling Your Story.

Writing 52

Writing How To Local Examples 52

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Headline writing tips. Once topics are approved, how does the contributor turn in a completed article? Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Estimated / Logged time – How long a task actually took vs estimated time.

Software 151

Software How To SEO System 151

Cision

JULY 8, 2016

Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Explain why data, research or other content may be of interest and how you share a similar viewpoint with your target influencer.

Case Study 192

Case Study How To Media Pitching 192

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. See this earlier post for tips on writing a rock-solid PR plan. The post How To Get A Fast Start On Your PR Program appeared first on Crenshaw Communications. Identify quick wins.

How To 136

How To Leadership B2C Agency 136

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. To stay ahead of the curve, we should take the time to learn about generative AI and how to integrate it into our workflows.

Technology 146

Technology Crisis Management Social Media Training 146

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. That reduced the data set by half, but 150 is still an acceptable amount of data to analyze under the circumstances, as it happened, the data didn’t change all that much.

Measurement 52

Measurement How To System Comparison 52

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JUNE 6, 2023

Of those that are using it (that 28%, presumably) – how is it being used? The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

NOVEMBER 12, 2016

Personas are being built on filtered data sources and focused on profiles rather than behavior. This week includes survey data and salient points from two subject matter experts on the topic. Additional recommended reading: Anecdote: How to Define a Market Opportunity. 1) Adoption, Use and Creation of B2B Buyer Personas.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. So, marketing winds up writing content without talking to a customer !

Leadership 131

Leadership B2B Study Survey 131

Sword and the Script

JULY 5, 2022

Muck Rack completed an audit of data security known as a SOC 2 Type II audit. It’s an “examination of a company’s information security standards relevant to data security, availability and confidentiality’ created by the American Institute of Certified Public Accountants. International media. Internal comms tips.

Technology 93

Technology Software Survey Internal 93

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content.

How To 90

How To Local Analytics Social Media 90

Cision

JANUARY 10, 2017

During their “ Create Better Brand Content…All Year Long ” webinar, they explored how to set up a centralized content plan, watch out for avoidable legal pitfalls and prove success with data-driven insights. Before you start planning what to write and when, you must take a look at who you’re talking to.

Strategy 120

Strategy How To Content Marketing Mobile 120

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA.

Conference 40

Conference Internal International Leadership 40

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. Nobody is better at this than journalists. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. We also look at the insights and data generated from our recent BuzzStream-powered analysis of 1,000 subject lines sent to 29,095 journalists.

Case Study 83

Case Study Digital PR Study Tools 83

Solo PR Pro

MARCH 1, 2022

Stories are an essential part of how we communicate. As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture attention. I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Be curious.

Interviews 99

Interviews Writing Pitching Internal 99

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. For more on crafting a winning award submission, see our earlier post on how to execute a top conference and awards program as part of your PR campaign.

B2B 334

B2B Company Case Study Conference 334

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. So, aside from broadcast monitoring and some data, what is getting out of this deal? As I write this post, the current asking price on OpenSea is $36,099.60. See it here.”.

Software 85

Software Pitching Internal International 85

Contently - Strategy

OCTOBER 18, 2022

Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Companies aren’t sure how to perform research, so they skip it altogether. Writing killer landing page copy. Consumers might operate it in a totally different way than you imagined.

B2B 137

B2B Company Survey Enterprise 137

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. It also includes information like header tags, word count, structured data, and more. There are no other Chrome extensions that let you edit data in this way.

SEO 83

SEO Web Tools Analysis 83

Onclusive

JUNE 28, 2017

To ensure our dear leaders make it home for family time, let’s look at a few ways to button up PR and marketing reporting so how we deliver results is as effective as the work itself. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter. Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. In this post, I’ll show you exactly how. Guest blogging is when you write a unique article to be published on an external website. I’ll be blunt: they are never good. I’ve cited it as a useful link building strategy as well.

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60