Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Who are the most impactful ones based on past data?

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Agility PR Solutions

DECEMBER 22, 2022

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

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Onclusive

APRIL 17, 2020

Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Lona Therrien. Enid Maran. Managing Director.

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Onclusive

APRIL 2, 2020

Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. How to get executive alignment and buy-in on PR. How to track key PR & communications metrics. And, the best method to showcase your PR results. Complete Form To Register For Webinar.

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Prowly

APRIL 11, 2024

Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report? What is a media monitoring report? appeared first on Prowly Blog.

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Agility PR Solutions

JULY 21, 2021

New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake.

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Agility PR Solutions

JUNE 20, 2023

Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It’s important for companies to have a plan that addresses the specific threats that everyday businesses may face.

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Cision

JUNE 25, 2021

Data-driven PR, social listening and your brand.

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Onclusive

MARCH 29, 2022

How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. Their methodology should help you understand how accurate the impact tracking is going to be. “By How Onclusive measures up.

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Prowly

FEBRUARY 2, 2021

The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”.

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Onclusive

OCTOBER 19, 2021

In addition, you’ll want to consider alternative solutions and potential risks or downsides involved, and provide any data that can support your case for the investment. Therefore, one of the most important things to keep in mind is how to make it easy to understand and compelling to the C-suite. Step 1: Confirm the opportunity.

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Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

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Onclusive

NOVEMBER 8, 2023

Each channel provides its own large sets of metrics, making it difficult to collect and connect data consistently. million terabytes of data is created each day. Tackling this challenge requires a systematic approach that can efficiently process real-time data in bulk.

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Onclusive

NOVEMBER 8, 2023

Each channel provides its own large sets of metrics, making it difficult to collect and connect data consistently. million terabytes of data is created each day. Tackling this challenge requires a systematic approach that can efficiently process real-time data in bulk.

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Agility PR Solutions

MARCH 22, 2023

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen (..)

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Onclusive

AUGUST 31, 2016

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum.

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Onclusive

MAY 18, 2020

Download this whitepaper to learn: How you can align your PR metrics with business goals & executive KPIs Steps that you can take to get executive buy-in on PR metrics that matter to your business Which PR metrics are most impactful to track for your business How to empower your company with data and showcase your department’s success.

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Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. By using data-driven measurement consistently, you’ll be able to point to impacts that your team has had on business goals, and demonstrate indispensable value. At the onset, that question seems daunting.

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Agility PR Solutions

SEPTEMBER 6, 2023

Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business growth. Are you ready to uplevel your next PR campaign?

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Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. Know how well your messaging works.

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Agility PR Solutions

APRIL 11, 2024

Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing the customer journey.

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Onclusive

OCTOBER 12, 2016

My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies. During the […].

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Onclusive

DECEMBER 1, 2021

Onclusive is leading the industry with an average time to ROI within 12 months, and 78% of our customers see ROI in 12 months or less: How do Onclusive’s customers achieve such a fast ROI? Can other teams benefit from PR analytics data and shared ROI? quarterly website visitors driven by their media coverage. The answer is yes!

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Business Wire

JULY 28, 2017

The webinar was hosted by Business Wire’s own director of social and evolving media, Serena Ehrlich, and it focused on the role data must play in order for today’s PR professionals to be truly successful in what they do. You must use data to truly showcase the value of PR and to get PR to be taken seriously within your organization.

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Onclusive

AUGUST 10, 2016

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Analyze the data you’ve collected. There are many PESTLE analysis templates available online. Michael Dolmatch.

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Onclusive

FEBRUARY 8, 2017

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring.

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Onclusive

MAY 24, 2021

The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications. The post Using Data to Showcase Results: How ConnectWise Developed Their PR Program appeared first on Onclusive.

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Prowly

FEBRUARY 6, 2024

Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

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HMA Public Relations

OCTOBER 24, 2023

You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!

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Stern + Associates

SEPTEMBER 26, 2023

Is your organization operating as an “information business,” treating data as a strategic asset? Does your organization liquify data assets, cultivate a data democracy that enthusiastically engages with data assets, and connect data monetization with financial performance? According to Barbara Wixom, Ph.D.

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Agility PR Solutions

FEBRUARY 16, 2021

While collecting data from a […]. The post How to protect your survey data quality with smart trap questions appeared first on Agility PR Solutions. This is especially true when respondents are sourced from broad general audience panels and whose identity can’t be verified for privacy reasons.

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Onclusive

APRIL 29, 2021

The last element in the PR crisis data cycle is “analyze”, and rightly so. Now that you’ve got lots of data collected and measured, what are the key takeaways that you can use to secure future success in a crisis situation? Be prepared and proactive with real-time data.

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NewsWhip

MARCH 15, 2024

When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data. The post The Data Behind Disney’s Success – A Q&A with Jessica Bundy appeared first on Newswhip.

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