Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) It is important to evaluate which trends may be controversial or out of line with a company’s values to still maintain a good reputation with social audiences – but have fun with it! by keeping content fresh, fun and culturally relevant.

Social Media 85

Social Media Trends Viral Media 85

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Building an audience on platforms like Facebook and Instagram can be very rewarding, but it can also prove to be a major challenge for communicators.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. 2017 also brought a reckoning of sorts for Facebook.

Airlines 180

Airlines Reputation Journalism Crisis 180

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 73

Ethics Social Media Trends Viral 73

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. Key Platforms. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane.

Airlines 136

Airlines Crisis Viral Reputation 136

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. Angry Facebook reactions to the announcement. Facebook reactions were a key indicator in gauging how the public felt about this announcement. The top articles about the European Super League. interactions.

Crisis 114

Crisis Sports Media Facebook 114

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. If that seems expensive, look at the video, think about the outrage, and consider the reputation damage involved. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Reputation Crisis 159

Melissa Agnes

JULY 31, 2014

For instance, if another person spreads libelous material about you on Facebook, you will not have a viable claim against Facebook. In these instances, a lawyer or online reputation management specialist will play an important role. Internet Defamation Online Reputation Management'

Engineering 196

Engineering Reputation Viral Policies 196

Critical Mention

FEBRUARY 5, 2019

By monitoring trending topics in your industry, you can manage your brand’s reputation. Facebook trending. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Everything counts. Move swiftly to correct untruths.

Publicity 120

Publicity Storytelling Journalism Viral 120

NewsWhip

DECEMBER 21, 2022

Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . Tesla was tied inexorably to Musk, so it was often the case that when Musk was mentioned Tesla also was, perhaps artificially inflating the brand’s mentions.

Brand 78

Brand Branding Policies Local 78

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. Thomas, we discussed a case study.

Case Study 78

Case Study Study Agency Creativity 78

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? But what if a hashtag campaign targeting your organization is launched by someone else?

Case Study 232

Case Study Crisis Twitter Viral 232

David PR Group

JUNE 8, 2017

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group. Some kids then starting posting risqué memes and eventually created their own splinter Facebook group. The story broke in the Harvard Crimson and soon went viral.

Privacy 66

Privacy Reputation Google Engineering 66

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation. Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits.

How To 61

How To Media Crisis Crisis Management 61

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

MaccaPR

FEBRUARY 19, 2018

Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Flack's Revenge

NOVEMBER 29, 2017

More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

APRIL 30, 2013

The image went viral. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? We actually received this picture twice via email and thought we would post it to our facebook page.

Social Media 111

Social Media Reddit Media Facebook 111

Victorious PR

FEBRUARY 16, 2023

Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. You may learn that utilizing Facebook more than TikTok is something you will find out for your given audience. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. You may learn that utilizing Facebook more than TikTok is something you will find out for your given audience. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. You may learn that utilizing Facebook more than TikTok is something you will find out for your given audience. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Publicity Training 52

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 89

Social Media Conference Media Corporate 89

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Forget traditional ad buys; social campaigns for brands like Oreo, which celebrated gay pride with a rainbow-colored cookie photo on Facebook , are engaging younger consumers by being in their face and being clear about what they stand for. Yet it’s a tricky question.

Education 120

Education Leadership Viral Consumer 120

PR in High Definition

DECEMBER 17, 2018

For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode. The revelations that Cambridge Analytica gathered the personal data of millions of Facebook users sent the company into a mass PR crisis. Facebook’s reputation was on the line and they suffered some serious damage. A big tech crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

5W PR

MAY 18, 2018

For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. Though experiential marketing requires more focus and planning than some simpler digital campaigns, it can be a powerful way to grow brand presence and reputation.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. The fact that many platforms (such as Facebook Ads) provide alternative styles of paid advertising in comparison to organic advertising means that your paid social ads will have greater potential for success.

Advertising 62

Advertising Advertising Social Media Strategy 62