Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. You have to remember how vital data is to every aspect of any brand’s trajectory.

Community 92

Community How To Marketing Data 92

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors. Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. These include employees, subcontractors (up to 65%), software and consumable items. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

ReimaginePR

JULY 13, 2020

Tech talent such as Software Engineers or data scientists usually look for companies that offer them career development or career advancement. Tech talent is usually more expensive than other employees. This is because of high demand for tech employees and a shortage of experts in certain fields as well. Stronger career path.

How To 136

How To Survey Employee Interviews 136

Sword and the Script

OCTOBER 1, 2020

The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work.

Survey 101

Survey Trends Marketing Creativity 101

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78

Reddit Brand Branding Film 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Capital One Deals With A Data Breach. When a hacker accessed personal data from the Capital One account of more than 106 million people, however, it fared better than many before it. And the fight lives on today. In general, companies do a poor job reporting on security breaches. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 92

Trends Brand Branding Analytics 92

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

Cision

JULY 27, 2017

Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Your employees have a different perspective of your brand than you do, so talk to them as well. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Brand 231

Brand Branding Employee Data 231

Burrelles Fresh Ideas

JANUARY 23, 2024

Rather than being programmed to perform specific tasks, these platforms can learn from the data they are fed. Some of the common uses include: Processing demographic data: Machine learning platforms can streamline your ability to process and interpret your consumer data. As a result, it can be a powerful tool in your campaigns.

Technology 77

Technology Training Data Consumer 77

NewsWhip

JUNE 21, 2022

We have taken their findings and created our own rankings of the top brands, instead measuring their impact based on the level of public interest they generate across the web and social media. . The top article about Amazon overall was a feature story on Chris Smalls , the employee who led the Staten Island push.

Facebook 138

Facebook Brand Branding Measurement 138

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Cision

OCTOBER 18, 2017

Unfortunately for PR, despite the world being digital, it is not always easy to obtain these metrics for earned media since publishers own this data and they don’t typically make it accessible. They look at results across channels, such as PR, social, web, display advertising, search, etc. Bringing PR Measurement Together.

Measurement 198

Measurement System Data Technology 198

Sword and the Script

DECEMBER 15, 2020

With access to copious amounts of data, the ability to automatically predict and surface more relevant content will scale the reach of every marketing initiative and improve customer experience. Every employee needs media training. Creative employee communications. Tom Pick | Webbiquity LLC. PR and communications predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Burrelles Fresh Ideas

NOVEMBER 21, 2023

According to one report, 88% of PR professionals say that strategic planning will be key to their role in the next five years, yet less than 21% say they feel comfortable working with data and analytics. Strong search skills increase your ability to leverage data analytics and enhance your evaluation efforts.

Google 80

Google Reputation Analytics Industry 80

NewsWhip

JULY 23, 2020

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. NBC News broke all of our previous records, reaching more than 130 million engagements to their web content on Facebook. Let’s look at the data. .

Facebook 167

Facebook Web Viral Journalism 167

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

Capital One Deals With A Data Breach. When a hacker accessed personal data from the Capital One account of more than 106 million people, however, it fared better than many before it. And the fight lives on today. In general, companies do a poor job reporting on security breaches. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 187

Communications Journalism Advertising Advertising 187

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 16, 2024

They employ 20 employees. Propel has used this data in aggregate to publish their Barometer reports. It’s important to realize that these reports aren’t surveys or opinions, but rather data based on real pitching processed through their system. Propel does not have its own bot crawling and indexing the web.

Software 144

Software Pitching System Analytics 144

Sword and the Script

NOVEMBER 5, 2019

1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Cision

DECEMBER 2, 2015

By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Traditional authority has been stripped away, because today, anyone can build a solid social media following and influence the Web with their posts. Get all of Jeff Bullas’ listening advice today!

Brand 120

Brand Branding Employee Social Media 120

Stern + Associates

JANUARY 9, 2023

McKinsey’s data highlights how demeaning and “othering” microaggressions, such as having judgment questioned or being mistaken for someone more junior, come together to form a less psychologically safe culture for women at work. Anti-Bias Strategies that Create Impactful Inclusion. Opening Paths on the Company Ladder.

Company 62

Company How To Leadership Strategy 62

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Happy employees are the ultimate growth driver. Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Cision

MAY 16, 2017

Our devices are producing, using, and communicating with vast amounts of data, and the IoE is what makes sense of it. Organizations must learn to identify the information providing strategic value, access data from different sources, and explore how algorithms leverage the IoE to fuel new marketing strategies. Digital Self-Service.

Hotels 198

Hotels Mobile Travel Automotive 198

Burrelles Fresh Ideas

MARCH 12, 2024

Today, you can pursue startup ideas like videography, data recovery, app development, and SaaS careers from the comfort of your own home. Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing. Tech Startup Industry The tech industry is flourishing.

Social Media 79

Social Media Strategy Media Reputation 79

PR 20/20

DECEMBER 5, 2022

Operations Hub : Operations Hub allows you to sync, clean, and curate customer data, thus keeping all of your data in a single, easy-to-access location. For Operations Hub : Do I want to sync data across different platforms? If so, use the data sync functionality. If so, use the drag-and-drop website builder.

How To 77

How To Tools Knowledge Base Meeting 77

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

MAY 25, 2021

Visuals to support data and insights : typical examples of this format will include images to break up copy and also to illustrate key points, often related to data. Sometimes data-led : whilst not always the case, this format is a popular choice for anyone who wants to display complex or interesting data in a fun way.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

MARCH 26, 2019

Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%. 8) Employee engagement surveys: 36%. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%.

Measurement 122

Measurement Communications Survey Web 122

NewsWhip

JANUARY 19, 2021

For example, you may have recently suffered a data breach, and you must now prepare for dealing with that crisis before you or the media make the announcement. When you prepare with this data, you can plan accordingly and minimize the impact of your crisis. Crisis response. Using Compare in the overall crisis management context.

Crisis 78

Crisis Crisis Management Data Measurement 78

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? Creating Q&A or video content featuring company employees, from assembly line workers to CEOs, can help further establish your credibility and humanize your business. We dive into several helpful tips below. Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81