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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”.

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How to Find Someone’s Email in 2024

Buzzstream

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Luckily, several free tools on the web help with email address verification.

How To 83
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. But how many are also monitoring what their own employees, franchisees, and managers are posting? When in doubt, place the privacy of your customer s first.

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BuzzStream, GDPR, and You

Buzzstream

How GDPR Affects Data Processing for Outreach. The important thing to remember is that the GDPR is primarily concerned with handling data ethically and according to the intended purpose. The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.

Privacy 48
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A Pocket Square Is Not Your Reputation

David PR Group

The web is the front door to all our businesses, so if how you appear online looks questionable, then spiffy offices, tailored shirts and luxury cars don’t really matter. Make sure your employees don’t shoot you in the foot. Businesses also need to implement social media policies for all employees.

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Tips for Pitching to the Media

Critical Mention

One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Then the employee says, “Exactly, supply and demand my friend.”