ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Today, PR strategy is often informed by data insights. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Structured data and schema markup Structured data and schema markup are foundational elements of SEO that are gaining more prominence in the era of voice search. PR pros should work closely with web developers to ensure content structured in a way that’s easily digestible by voice-activated devices.

SEO 339

SEO Reputation Local Consumer 339

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. NewsWhip Data. This chart is a ranking of publishers based on the total engagements their web content about machine learning drove. Our data sources from headlines, subheads, keywords, and the metadata.

Data 136

Data Pinterest Viral Facebook 136

PRSay

OCTOBER 2, 2017

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling.

Data 138

Data How To Storytelling Analytics 138

Stephen Waddington

SEPTEMBER 5, 2018

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Forrester says that differentiation is constrained by a limited market of data services. for web content, LexisNexis or Factiva for news, and TVEyes for broadcast television.

Web 68

Web Social Media Tools Enterprise 68

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

NewsWhip

OCTOBER 24, 2022

“It is an extremely flexible tool which allows editors, social and audience managers to create their own dashboards combining real time feeds of social & web content with public engagement data as well as structuring specific news alerts on peaking events expanding this knowledge further to the entire team in their inbox.

Data 68

Data Trends Journalism Print 68

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

Agility PR Solutions

JUNE 26, 2022

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. In fact, […].

Privacy 176

Privacy Marketing Media Web 176

Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

Corporate 259

Corporate Analytics Communications Web 259

Cision

MAY 12, 2015

And yet, I understand the value of having the right data on my communication efforts. The good news is that neither I nor you have to be analytics nerds to benefit from the data. This data is great for guiding your content marketing efforts. When my 10-year-old needs help with his math, I am not the parent he turns to.

Analytics 120

Analytics Social Media Web Media 120

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The bits of code have long been used to track web visits and collect data to drive ad targeting. It will revive contextual advertising and give rise to new data targeting tools. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends.

Google 98

Google Data Pitching Tools 98

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors. Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Katie Paine's Measurement Blog

JULY 10, 2023

All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see. You’ve got to have a strategy, pick KPIs and metrics, find the best sources of data, and then get all of it approved by everybody who matters. ☐ Estimate the amount of data you will need to collect on your competition.

Measurement 98

Measurement Communications How To Survey 98

Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 187

Analytics Google Web Measurement 187

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak. The chefs grab their beets and lamb; we collect our data.

Big Data 60

Big Data Data Pinterest Storytelling 60

The Proactive Report

NOVEMBER 21, 2023

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Here is some data provided by SparkToro for an audience that talks about nutrition and health. Data and analytics is the most effective method of doing this.

Newspapers 130

Newspapers Social Media Data Consumer 130

ImPRessions - Crenshaw Communications

MARCH 20, 2024

We often generate this kind of backlink through our PR work when we release data from original research. As Gareth explains, “the search engine, in their move toward a semantic web , is now more intelligent than we would ever understand and can pick up on these things. A word of caution: In PR, links aren’t guaranteed.

SEO 203

SEO Engineering Google Examples 203

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Successfully navigating modern PR involves understanding both “soft” metrics, like social followers or engagement, and hard data, like the various pathways driving new business. . Earned vs. paid vs. owned media.

Data 60

Data SEO Engineering Strategy 60

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. More than 400 apps and sites track my data. The long running conversation about the broken light in the garage has led to ads following me around the web for new light fittings. But that’s only a fraction of the data that the platform holds on me.

Facebook 141

Facebook Privacy Web Data 141

Agility PR Solutions

AUGUST 13, 2018

The post Privacy PR—are ISPs monitoring, sharing and selling our personal data? appeared first on Agility PR Solutions.

Privacy 60

Privacy Data Web Communications 60

Communications Conversations

SEPTEMBER 26, 2014

Sure, they worked in the “work” angle later in the story, but what MAKES the story is the combination of his interest in wine-making and his chemist/data-mindset. But, they chose to tell the story of a part-time winemaker who happens to work at Microsoft. Many brands write these kinds of executive and employee stories.

Storytelling 165

Storytelling Web Case Study Brand 165

Shift Communications

DECEMBER 12, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Identifiable variables and data sources.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Stephen Waddington

SEPTEMBER 4, 2020

Tracking public opinion by people and interests Social Panels enable practitioners to track conversation and benchmark opinion on public areas of the web and social networks. It also lets practitioners interrogate historical conversations using Brandwatch’s historical data. Data compliance The tool is GDPR compliant.

Groups 140

Groups Tools Reddit Web 140

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Refining Our Data.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Communications Conversations

OCTOBER 11, 2016

I’ve had the same question come up with a few different clients recently, so I’m betting it’s one you might be asking, too: Which social data do you trust? For example, any socially active company will most likely have the following data sources: Facebook Insights (including ad metrics). Twitter data.

Data 60

Data Analytics Google Facebook 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . This would allow for targeting based on interests, rather than a user’s personal identifying data. Is Connected TV (CTV) ATV?

Privacy 182

Privacy Advertising Advertising Google 182

NewsWhip

JANUARY 20, 2023

Here’s what you can expect from NewsWhip: Predictive data and alerts NewsWhip’s predictive alerts are unique in the market, and help users get ahead of any trending story by being able to predict the level of engagement a story is going to receive hours before it actually reaches those numbers.

Reddit 88

Reddit Viral Web Trends 88

5W PR

NOVEMBER 22, 2023

In the world of marketing, staying competitive and effective requires data-driven decision-making. This data helps them make informed decisions about which version is more effective. Call-to-action buttons: Changing the color, size, or text of a call-to-action button can influence click-through rates on web pages.

Marketing 78

Marketing Comparison Data Groups 78

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The reality of modern media is that news stories are published to the web instantaneously. These web-based platforms combine project management tools with a calendar. I suggest you start by scraping the web.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Polishing Your Reputation. Control Your Reputation.

Reputation 78

Reputation Web System Data 78