Shift Communications

APRIL 14, 2015

To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. We start with data from past campaigns, past events and past goals. Data-Driven PR Marketing Technology data in opinion out'

Data 60

Data Data-Driven PR Technology Analytics 60

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

OCTOBER 26, 2017

The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Digital Officers from around the world to discuss and share insights as peers. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data?

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

MARCH 11, 2015

Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete? Are events worth it? Is there anything that Christopher Penn doesn’t know? Probably not.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

JANUARY 28, 2019

Flex your event muscles. Look for conferences or events within your industry that you can submit to speak at. Outside of conferences, networking events in your area are also great opportunities to explore. Give them a reason to keep coming back. One of the best ways to stay top-of-mind is to make an impression.

How To 89

How To Case Study Conference Web 89

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 13, 2017

This year, over 175,000 people attended the massive event in San Francisco. What do they share, especially when not at an event? Let’s step through an example. The Dreamforce conference is one of the largest and most successful conferences in the world. What do they talk about?

How To 131

How To Conference Pitching Software 131

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

A good example is recent research done by event success platform Bizzabo. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. That’s why brands should avoid featuring their name in the headline of any survey content like a press release.

B2B 147

B2B Data Retail Survey 147

Shift Communications

SEPTEMBER 25, 2017

The second scenario where predictive analytics often fails is with black swans – events that are significant and impactful, but could not be foretold from existing data. While much business and marketing data is cyclical, seasonal, and predictable, we still encounter these events from time to time.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

MAY 22, 2017

No other form of compensation was provided, and I was not required to create content from the event. cta] The post IBM Vision: The Future of AI and Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Vice President, Marketing Technology.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JULY 19, 2017

Media relations. Social media management. Press release alternatives. Paid media and syndication. Email marketing. Influencer management (using techniques such as network graphing). Speaking programs. Predictive analytics. Even if you aren’t a shark, a crisis can hit when you least expect it. Are you prepared?

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

FEBRUARY 16, 2016

Literally appearing on a screen with the same primacy as a text message or call, push notifications inform users of “important” events from apps. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

MARCH 8, 2016

The best story ideas come from jumping on a call with an expert on the client side to discuss and brainstorm, volunteering to attend a client event or sitting in on a webinar. Good client service means demonstrating a real interest in digging into the details and developing sound, relevant questions to tease out the true value proposition.

Skype 60

Skype Creativity Education Construction 60

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

NOVEMBER 12, 2015

You can get the word out to your customers about promotions, events, and other important happenings for only the cost of time. Do you want free publicity for your small business’ announcements? Of course you do! There are plenty of options out there to avoid the pay-to-play model of social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You can get the word out to your customers about promotions, events, and other important happenings for only the cost of time. Do you want free publicity for your small business’ announcements? Of course you do! There are plenty of options out there to avoid the pay-to-play model of social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You can get the word out to your customers about promotions, events, and other important happenings for only the cost of time. Do you want free publicity for your small business’ announcements? Of course you do! There are plenty of options out there to avoid the pay-to-play model of social media.

Small Business 60

Small Business Social Media Media Analytics 60

Prohibition

FEBRUARY 14, 2023

To stay ahead of the curve, companies should subscribe to industry newsletters and magazines, attend events , and engage with their customers. By leveraging data analytics, PR professionals can gain insights into customer needs and behaviour, track the success of their campaigns, and identify key performance indicators.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. Events & Speaking.

Case Study 92

Case Study Crisis Study Strategy 92

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. They can also be used like flash polls after a news event. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.

Storytelling 149

Storytelling Data Survey Financial 149

Beyond PR

MARCH 30, 2018

It’s an issue that is rarely addressed at events and by media in the business of public relations. If you’re a data-driven PR shop, you may have a head start on what AI could do. “The impact of algorithms on discourse in the public sphere needs to be characterized and their creators held to account,” he wrote.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. And as an information industry, we are powered by data. IBM’s World of Watson and events like it are how we grow. If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. It’s information.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Third, my PR team would hit up events planning calendars for prominent weeks, like the week of November 26, based on my search traffic.

Analytics 132

Analytics Data-Driven PR Data Software 132

Shift Communications

NOVEMBER 9, 2015

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis.

Analytics 60

Analytics Analysis Data Tools 60