Onclusive
JUNE 2, 2021
An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.
Onclusive
JUNE 9, 2021
Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success.
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Onclusive
SEPTEMBER 20, 2017
PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.
Onclusive
MAY 10, 2017
There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. We’ve all heard the saying you can’t manage what you can’t measure.
Shift Communications
NOVEMBER 24, 2014
When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.
Shift Communications
JUNE 8, 2015
However, many speakers still feel unprepared when facing an important event or talk. How can we better be ready for key talks and events? Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Measurement. What’s the goal?
Shift Communications
MARCH 11, 2015
It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.
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