Newsfile

JANUARY 30, 2024

Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. They can also be used like flash polls after a news event. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. And as an information industry, we are powered by data. IBM’s World of Watson and events like it are how we grow. If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. It’s information.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Third, my PR team would hit up events planning calendars for prominent weeks, like the week of November 26, based on my search traffic.

Analytics 132

Analytics Data-Driven PR Data Software 132