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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive. Set your messaging, write the story.

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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Dos and don’ts for holiday media pitching. Your PR team may be determined to grab some visibility during a holiday season, but if the story doesn’t fit, don’t force it. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out.

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How to Research Industry Trends Hassle-Free

Shift Communications

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Don’t just perform traditional PR, use data-driven PR ! Trends on Social Media. Trending on Twitter.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. Focus on the findings instead.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow.

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Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

What should you be pitching them exactly? Flex your event muscles. Look for conferences or events within your industry that you can submit to speak at. Outside of conferences, networking events in your area are also great opportunities to explore. for example, has ongoing contributors).

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