PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Are they moving to other platforms like Tribel , Mastodon or Hive Social ?

Trends 127

Trends Pitching Twitter Nonprofit 127

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

JULY 22, 2015

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

Media Relations 40

Media Relations Media Policies Social Media 40

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. It includes a mix of earned, owned and paid media.

Publicity 119

Publicity Customer Service Community Internal 119

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Don’t Post Photos of Your Customers Online Without Reading This.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company.

Automotive 80

Automotive Training Customer Service Data 80

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products.

Policies 97

Policies Construction Reputation Privacy 97

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Marquee customers.

B2B 136

B2B Branding Brand Trade Shows 136

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life.

Social Media 150

Social Media Twitter Radio Sports 150

Landis PR

JANUARY 5, 2023

The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? It’s an interesting time to be a communicator. Public trust is perhaps your business’s most valuable commodity.

Communications 52

Communications Airlines Internal International 52

Polaris

SEPTEMBER 18, 2015

Measurement Metrics for Social Influencer Programs on Instagram. The social media measurement metrics you choose for your brand depend on your overall objectives (I know you know that!). It’s tricky to do since social media is typically a top-of-the-funnel effort, helping drive awareness and increase engagement.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The growth presents both an opportunity and a challenge for PR.

Instagram 140

Instagram Technology Resources Employee 140

PR News

MARCH 13, 2017

So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Rarely do I mess with cookies, except to eat them.

Customer Service 84

Customer Service Brand Branding Retail 84

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Reputation Us

AUGUST 18, 2016

Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth referrals than truly taking care of your customers? There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) So where does this leave us?

Apparel 60

Apparel Strategy Customer Service Financial 60

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. billion media impressions for VICIS. Social Media – The Shop. Media Relations – CanPay Debit.

Public Affairs 49

Public Affairs Sports Engineering Local 49

David PR Group

DECEMBER 2, 2016

Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. If your customers, happy or unhappy, are commenting about your business on a review site, who should be monitoring it? Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. However, paid social media is a significant growth area.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. They would be more proactive on Twitter (they basically just direct people to their customer service page on their site now–not exactly a best practice in Twitter customer service).

Airlines 60

Airlines Reputation Branding Brand 60

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Crisis communications are key in today’s interconnected social media world. Prohibition PR handle media relations. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Leveraging real-time data during a crisis. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! He has spoken to audiences in 22 countries on social media, publicity and marketing. Interviews Media Relations Event Marketing'

Interviews 54

Interviews Financial Social Media Crisis 54

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Customer service? Or use these events to drive media relations and community conversation.

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Bad internal practices and failures will screw up all your public relations efforts.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Bad internal practices and failures will screw up all your public relations efforts.

Industry 40

Industry Trends Customer Service Internal 40

Norton's Notes

OCTOBER 13, 2014

When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. Will social media be used?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62