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The 22 Responsibilities of PR and What They Entail

Onclusive

Feel free to start a free trial to get an understanding of the tool. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization.

Training 195
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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing. Why does it matter?

Marketing 104
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Responsible AI is key to unlocking benefits for B2B enterprises—here are 3 important insights

Agility PR Solutions

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

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The 21 Responsibilities of PR and What They Entail

Onclusive

Feel free to start a free trial to get an understanding of the tool. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization.

Training 370
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. I’ve developed each of these themes below.

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3 Ways to Turn Weak Market Share into an Asset

Cision

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Focus On Your Core Market. Leverage the “Underdog Effect”.

Marketing 180
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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.