The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform. Source: Forbes.com). Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Rock the Status Quo

JULY 14, 2015

Who’s responsible for growing and managing customer reviews – is it PR? Customer service or sales? All great questions to be thinking about, since reviews have incredible impact on reputation and visibility, and a conversation that PR can/should kickstart, if it isn’t happening. Read more ).

Retail 100

Retail Customer Service Google Reputation 100

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging.

Instagram 136

Instagram Technology Resources Employee 136

Stephen Waddington

MAY 16, 2017

Consumers find their own media via Google and social media newsfeeds. Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. The majority of online communities are used as a means of content marketing, or rudimentary customer service.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Want more insights on social media listening? Get the free “LiSTEN” e-book today!

Social Media 120

Social Media Real Estate Media How To 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. ” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

DECEMBER 2, 2015

Take note of what customers are saying to improve your service or product. Whether you listen to complaints using free Google alerts or comprehensive listening software, you should look for mentions of your brand as well as keywords that describe your services. Competitors.

Brand 120

Brand Branding Employee Social Media 120

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

PR 20/20

JANUARY 16, 2023

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. Think with Google ( @ThinkwithGoogle ): Tapped into cutting-edge digital tech, plus all things marketing.

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Polaris

JUNE 24, 2016

Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators. Google Alerts are a cost effective way to track what people are saying about you online. Plan ahead.

Communications 119

Communications How To Crisis Survey 119

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? It’ll also help you promptly address any misconceptions, rumors or speculation that can further hurt your reputation.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Writing it to appeal to your target audience also improves your reputation in the long run. Respond quickly.

Customer Service 61

Customer Service Writing Financial Local 61

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Alexa has even achieved SNL skit status, which may not result in greater sales, but seals its reputation as a product of the moment. There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services. Siri can control lights.

Brand 136

Brand Branding Retail Comparison 136

Prohibition

MARCH 5, 2020

Creating high-quality content can help your brand achieve various goals including increased website traffic, improved online presence and better brand reputation. Digging into your Google Analytics helps here, as you can figure out very quickly what is performing best. Repurpose High Performing Content. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. Twitter Facebook Google+ LinkedIn Monday Roundup: Value.

Customer Service 72

Customer Service Resources B2B Facebook 72

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Surprising, since you only need to Google “innovation” to see all the articles that express the importance of innovation in business.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

APRIL 30, 2013

Don’t we as social media professionals, especially a Page like PreventDisease.com with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source? Click here to see our 10 minute KimberMedia WarRoom Google+ Hangout discussion. The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Don’t create custom hashtags.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JANUARY 5, 2024

Metric Sparrow Metric Sparrow’s Email Permutator gets its from the work of Rob Ousbey’s Google Sheet. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. You enter the target name, and then it spits out a list of possible permutations.

How To 83

How To LinkedIn Tools Google 83

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Brand Branding 186

Rock the Status Quo

MAY 18, 2015

Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. Even with just an hour of google searching, you’re bound to find at least a half dozen great opportunities. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Engineering Retail 40

Polaris

SEPTEMBER 4, 2014

Google returns over 27 million results. For a PR pro, publicity is just one small part of managing a company’s reputation. If you don’t get back to them when you say you will, arrive unprepared for an interview or make claims you can’t substantiate, reputable journalists are unlikely to take your call a second time.

Publicity 100

Publicity Interviews Reputation Construction 100

PR 20/20

MAY 23, 2017

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT and small business from industry experts. Think with Google ( @ThinkwithGoogle ): Tapped into cutting edge digital tech, plus all things marketing.

Resources 53

Resources Marketing SEO Engineering 53

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Meanwhile Google+ has fallen by the wayside. The result is pointless at best and a reputational issue at worst. The social media ecosystem around the world is maturing with mergers and acquisitions the norm rather than new launches.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

Google Glass is still at a rudimentary stage. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Public relations is about reputation – the result of what you do, what you say and what others say about you. Wearables have only just started to impact us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. Among other digital marketing strategies, you’ll learn how to leverage social platforms like Twitter, Facebook, Google+, YouTube, Instagram, Pinterest and Vine.

Social Media 120

Social Media Marketing Pinterest Media 120