Polaris

JUNE 24, 2016

How to Tell Your Customers about a Data Breach. #1 Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators. million of their users passwords.

Communications 119

Communications How To Crisis Survey 119

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. In addition to using Google, Jeff suggests using similarweb.com to discover other brands’ websites, sources of traffic and keywords. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. Some of my fave apps are: Harvest, to log hours right on Slack, Zoom, to start a meeting faster, and Google Drive, for notifications that a doc is being edited.

Mobile 310

Mobile Meeting Customer Service Survey 310

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries.

Brand 130

Brand Branding Ethics Engineering 130

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

MARCH 5, 2020

Digging into your Google Analytics helps here, as you can figure out very quickly what is performing best. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. First of all, determine which posts gain the most engagement organically. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Landis PR

JULY 26, 2021

Reputation provides listings, monitoring and multiple interaction channel management tools, including reviews, surveys and service tickets. Google Alerts provides new website, blog or article mention and is free and easy to use. Managing Online Reviews: How to Handle Customer Feedback US Chamber of Commerce.

Reputation 111

Reputation Tools SEO Customer Service 111

Cision

SEPTEMBER 19, 2016

Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Both do have embed codes so that customers can initiate calls from a third-party site: Google+ “Hangout” button and the Skype “Contact Me” button.

Skype 120

Skype Facebook Customer Service Google 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Having unrealistic expectations – budget wise If you’ve been using Google Alerts and doing your own collection, you know how time consuming this process is.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

DECEMBER 20, 2012

Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform. The Page will show up in Google search results. Remember that old saying, “Know your customer”? How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Community 93

Community Facebook How To Web 93

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Cision

OCTOBER 30, 2015

How do brands decide who to target when there are so many users and networks to choose from? Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Waxing UnLyrical

MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Customer Care Team. Google search. No matter how great the copywriting?

Blogging 111

Blogging SEO Web Google 111

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. ” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Customer service or sales? Read more ). Read more ).

Retail 100

Retail Customer Service Google Reputation 100

Sword and the Script

AUGUST 4, 2020

You can see visually this in the Google Trends chart above ( or see it for yourself online ). The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them.

Media Relations 149

Media Relations Media Print Software 149

Cision

DECEMBER 2, 2015

Take note of what customers are saying to improve your service or product. Whether you listen to complaints using free Google alerts or comprehensive listening software, you should look for mentions of your brand as well as keywords that describe your services. Want more tips on how to stay ahead of the competition?

Brand 120

Brand Branding Employee Social Media 120

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging.

Instagram 138

Instagram Technology Resources Employee 138

Waxing UnLyrical

JULY 1, 2013

This happened to me recently, and I (re)learned how to pick up the pieces and move on. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. ” will help you put in place the steps for real world success with your PR clients and programs. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Landis PR

DECEMBER 13, 2021

How did you hear about us?”. This is a classic customer service line, but it also serves a specific purpose. Quantifying how a customer heard about a company/product/service at the salesperson level can inform marketing where their marketing spend is most efficient. How can PR help with lead generation?

Customer Service 52

Customer Service Data Software B2B 52

Solo PR Pro

OCTOBER 16, 2018

Ok, Google…Siri … Alexa…”. How will this affect client content strategy, events, customer service, SEO , and more? How best to navigate this evolving landscape? Lourdes Diaz adds, “Another thing to keep in mind is how the marketing industry is changing. We’re using our cell phones to talk again.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us?” ” into their customer calls to track how effectively media placement is impacting brand awareness.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 5, 2015

Do customer service on Snapchat? Once you know what you want to measure, you go back to see how you can accomplish this. You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics. If we adopt them, we are not measuring anything tangible. Refer from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Twitter Facebook Google+ LinkedIn A Valentine’s Day Gift to Businesses. Which is not to say they won’t work, it’s just that the likelihood is pretty low.

Customer Service 99

Customer Service LinkedIn Social Media Google 99

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Below we’ve listed steps on how to handle negative online reviews: Keep calm.

Customer Service 61

Customer Service Writing Financial Local 61

Buzzstream

JANUARY 5, 2024

Metric Sparrow Metric Sparrow’s Email Permutator gets its from the work of Rob Ousbey’s Google Sheet. Use Google Search Operators Googling used to be my first tactic for finding an email address, but as tools have gotten more sophisticated, this has fallen on the list. The tool is entirely free.

How To 83

How To LinkedIn Tools Google 83

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

JANUARY 12, 2015

Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Deirdre Breakenridge shares how a change in your perception and management of time can help you achieve your 2015 goals. How to Apologize Like a Boss. Falling Behind on Content?

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

NOVEMBER 3, 2014

How To Start a Riot With Social Media. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings.

Customer Service 68

Customer Service Social Media Resources Government 68

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services.

Brand 136

Brand Branding Retail Comparison 136

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. The important thing is to think about how you can get the customer what they want.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

MAY 19, 2014

Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. Ken Muller shares a personal experience where automation enhanced his customer service experience. How to Ask for Guest Bloggers Without the Awkwardness. 5 Tips to Build Confidence.

Customer Service 72

Customer Service Resources B2B Facebook 72

Melissa Agnes

FEBRUARY 16, 2016

Once you know who you need to communicate with in the event of a crisis, your next step is to figure out how to communicate with them efficiently and effectively. How to identify the proper communications channels. Step 2: Identify your communications channels. Social media vs. more traditional means of communicating. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

FEBRUARY 11, 2017

He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. By comparison, users make an estimated two trillion searches on Google per year. Here’s how to make the switch to Disqus. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Presspage

SEPTEMBER 19, 2017

Sure, you may prefer speaking to a human over a robot customer service representative now - but these technologies are still currently in their early developmental or clunky phase. Learn how to personalize your content, and to harness the power of video and offline content to stay ahead of the game.

Software 83

Software Technology Knowledge Base Creativity 83