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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. But the problem (probably) isn’t the writing. But even in that black hole of customer insights , consider these four pieces of SEO advice to build a stronger foundation for your content.

SEO 52
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings. Ritz-Carlton.

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10 Tips for Writing a Converting Sales Page

PR Fuel

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. It can be hard to make decisions about how to write the copy and the call to action. Give them an example of why someone has used your company previously and what they can expect from you.

Writing 55
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How to Encourage Customers to Create User Generated Content

5W PR

Creating shareable moments Design the products, services, or brand experiences in a way that naturally encourages customers to share their moments. Whether it’s unique packaging, memorable events, or exceptional customer service, shareable moments stimulate UGC.

How To 78
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How To Monitor Social Media Like a Boss

Cision

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

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A Blog Article About ChatGPT (Mostly) Written by ChatGPT

Stern + Associates

Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process. By using its natural language processing capabilities, the program streamlines the writing process and generates compelling content for press releases, social media captions, marketing newsletters and more.

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5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

Cision

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. For example, let’s say your award was for customer service. Tell her you’re happy to answer any questions or give her a quote once she gets writing.

Pitching 120