Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. In our post about the number of backlinks you need , I showed how looking at the raw quantity of links is misleading. Tip: I also have a whole post about doing this on a tactical level with surveys.

Digital PR 62

Digital PR SEO Pitching Google 62

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . Understand How Your Social Campaigns Drive Value.

Data 70

Data Retail How To Sports 70

Shift Communications

AUGUST 24, 2016

Content shock, social avalanches, data deluge – pick your phrase du jour. However described, PR and Marketing is awash is data. It would seem logical that communicators would rush to embrace data as a strong asset in defining and refining strategy for better outcomes. “‘Data will become a currency,’ Kenny said.

Data 60

Data Marketing System Google 60

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Buzzstream

FEBRUARY 9, 2024

Product or Brand Launches Product or brand launch press releases can do wonders when trying to reach a new audience of potential customers about a new product or feature. For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy.

Examples 62

Examples Product Launch Data Report 62

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. It showed that the desired messages appeared in about 7% of the coverage – not a bad number at all. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Cision

MAY 3, 2017

United’s tactic of reimbursing affected passengers combined with a questionable crisis communications response for a couple days about what happened has taught everyone a dear lesson. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. They just get really choosy about where their dollars go. Now is the perfect time to audit the content you currently have and review your data. Audit your content.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Cision

DECEMBER 27, 2017

Let’s talk about three ways limited market share can actually be an advantage if you view it through the right lens, and use your position in the marketplace to take actions you might not otherwise be able to. Let’s start by talking about research conducted by Dartmouth professor Vijay Govindarajan.

Marketing 180

Marketing Skype Customer Service Brand 180

ImPRessions - Crenshaw Communications

JULY 6, 2016

Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Newsfile

OCTOBER 24, 2023

In addition, 86% of users think twice about buying from a company with negative reviews. How to Avoid Overhyping or Overpromising Your customers might feel betrayed if your products or services don’t live up to the hype of your PR campaign.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Look at Trump’s dressing down of Nordstrom , or the controversy Uber runs into just about every time Travis Kalanick does anything. But they can prepare for the risk, given that a data security breach is at the very top of common reputation threats. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

DECEMBER 3, 2019

Here are my picks for the most interesting PR tech announcements this year: Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. If I sold these right now, I would stand to earn about $80 in short term capital gains – less taxes of course.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. based Brandwatch has raised about $65 million and previously made an acquisition of its own. Journalists see right through it.

Company 154

Company Tools Technology Software 154

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Probably not, but that’s what Cision has announced with “article-level data.” billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve included data and links to third parties wherever appropriate. I’ve also published a blog of key international events in the public relations calendar as part of the project. 2 All of life is shifting to the internet.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 104

Interviews Publicity Technology Social Media 104

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. However, it’s important to note that the concept of AI itself has been around for a few decades.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. We are in an age of PR Tech and data literacy. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Technology 120

Technology Analysis Data Tools 120

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52

How To Content Marketing Analysis eBook 52

Cision

MAY 6, 2015

And of course that reasoning informs very little about how PR drives business objectives. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these. Marketing is responsible for X, Customer Service for Y, PR for Z.

Engineering 120

Engineering How To Measurement Analytics 120

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Further, juggling projects across a broad range of freelancers (getting them up to speed, connecting them with internal experts, shuffling invoices, etc.)

How To 60

How To Marketing Resources Journalism 60

Contently - Strategy

NOVEMBER 29, 2023

It’s about delving into the core of what matters both to your business and its audience, and crafting content that serves as a bridge between the two. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Mindful Marketing

MARCH 4, 2016

Make sure your team is well versed on providing not only the best PR, but excellent customer service. Usually Director or VP level executives, they have a lot going on internally, which is why they hired you. In retail it’s long been know that “the customer is always right.” Listen and ask questions.

Agency 50

Agency Customer Service Analytics Retail 50

Stuart Bruce

JULY 23, 2017

How about getting the CFO to calculate the ROI of his or her finance team? The third is that if you do know what it means you’ll understand that in many cases it’s actually impossible to calculate the ROI because you don’t have enough data, or it is polluted with extraneous information that you can’t separate. You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

DECEMBER 20, 2018

But there are benefits to taking a step back, including having an honest and open conversation about your business, forecasting potential and aligning expectations. The alignment of business and marketing goals results in more realistic goal setting, defined budgets (internal and agency costs) and timelines. Sounds positive, right?

Marketing 57

Marketing Customer Service Technology Strategy 57