NewsWhip

NOVEMBER 11, 2021

Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation. Having an ambassador dashboard like this at the ready would allow you to quickly add your saved Aaron Rodgers search into a specific crisis dashboard following the Pat McAfee interview.

Reputation 78

Reputation Brand Branding Reddit 78

PR in High Definition

JUNE 29, 2021

I was reminded of the power of one recently as we watched the Fastly crisis unfold. And actually, it’s the power of the individual that can make or break companies, especially when it comes to reputation. One person, one move, one potential crisis. Was this enough to override any reputational ramifications?

Reputation 62

Reputation Reddit Crisis Film 62

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Within minutes he posted a video to the web. How long does it take your organization to send out your first official public statement or news release when a crisis happens? It’s time to face the music.

Crisis Communications 158

Crisis Communications Social Media Crisis Communications 158

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. First person perspectives, specifically those published by VICE, traveled around the social web more often.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. Employees are in charge. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Tori Sabourin.

Reputation 137

Reputation Brand Branding Customer Service 137

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. However, I learned a lot about reporters and pitching in that capacity.

Reddit 174

Reddit Software B2B Technology 174

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines. Originally developed by the U.S.

Web 40

Web Marketing Engineering Reputation 40

Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

NewsWhip

JULY 11, 2022

NewsWhip’s real-time media monitoring platform Spike combines real-time feeds of web & social content with public engagement data to identify and predict the content that matters to you. . This feature also comes in handy when it comes to tracking brand reputation. Calm a Crisis. Learn and adapt.

Media 78

Media Web Crisis Data 78

NewsWhip

DECEMBER 16, 2020

Today we’re announcing Top Websites Leaderboard to help you identify, measure, and compare web publishers by the level of public interest they generate across their entire website, and per article in a given time range. Find the web publishers that drive public interest. Target web publishers with high levels of public interaction.

Web 78

Web Crisis Data Trends 78

Mark My Words

FEBRUARY 1, 2019

It is no wonder that reputations are being destroyed so constantly and so quickly. It is thought that more than 40% of web traffic isn’t human, but bots masquerading as people enveloping areas of the internet that they are aimed at. These men lose their income and their reputation in a single morning.

Reputation 60

Reputation Social Media How To Media 60

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation. Mnuchin makes the wrong call.

Banking 257

Banking Facebook Reputation Crisis 257

Axia PR

AUGUST 2, 2023

Companies aren’t immune to negative web content published about them. In fact, monitoring your company’s online reputation should be something your company invests in and utilizes. While awareness of negative posts is important, your company should also recognize the need to stop giving online traffic to this content.

Web 62

Web Reputation Company Crisis Communications 62

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 78

Social Media Strategy Media Reputation 78

Stern + Associates

OCTOBER 26, 2023

They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. There’s a simple reason for this: everything is connected.

Agency 62

Agency Communications Crisis Communications Crisis 62

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes? Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The metaverse, Web 3.0, Reputation management is crucial. Eric Koefoot , President & CEO, PublicRelay , Inc. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

Melissa Agnes

FEBRUARY 5, 2015

Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen. However, I’d like to add that if you intentionally sabotage someone’s rankings like this, you deserve a crisis in my opinion.).

SEO 124

SEO Engineering Crisis Crisis Management 124

David PR Group

MARCH 19, 2020

In this crisis, we must find opportunity. Frank the web designer should be offering e-commerce and virtual tour updates to his clients who need to be moving their business online. Can you find the opportunity in this crisis for your business? Let me know if I can help you turn this crisis into a marketing opportunity.

Brand 79

Brand Branding Skype Web 79

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes? Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

NOVEMBER 23, 2021

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. This means extremely fast web crawling, and top notch connections to social networks. . Reputation monitoring . Crisis management. It must be fast. It must be insightful. Real-time Marketing Communications.

Media 78

Media Crisis Management Reputation Tools 78

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

APRIL 6, 2018

It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. What’s interesting about the fake news crisis is that some tech startups are also fighting misinformation. The truth is we have unleashed a beast of sorts with Web 2.0. The startups.

Government 149

Government YouTube Wikipedia Google 149

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. It takes a long time to build the reputation and earn the trust required to build this proprietary audience. They are taking the time to read and understand. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. If we can create our crisis communications blog in minutes then they can equally create their attack blog.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

NewsWhip

NOVEMBER 22, 2022

From a global pandemic to the war in Ukraine, rising inflation, political instability, and an ongoing supply chain crisis, one -of-a-kind black swan events have dramatically increased the pressure on data teams to have a real-time view of what’s going on and predict how it will impact their brand.

Data 78

Data Analytics Measurement Technology 78