Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes? Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes? Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Melissa Agnes

FEBRUARY 5, 2015

Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen. However, I’d like to add that if you intentionally sabotage someone’s rankings like this, you deserve a crisis in my opinion.).

SEO 124

SEO Engineering Crisis Crisis Management 124

NewsWhip

NOVEMBER 23, 2021

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. This means extremely fast web crawling, and top notch connections to social networks. . Reputation monitoring . Crisis management. It must be fast. It must be insightful.

Media 78

Media Crisis Management Reputation Tools 78

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. It takes a long time to build the reputation and earn the trust required to build this proprietary audience. They are taking the time to read and understand. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. Sometimes, when the damage is very substantial, crisis management specialists are also needed. By Chris Anderson.

How To 217

How To Crisis Management Google Reputation 217

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100

Software Google Reputation Social Media 100

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Securing a reputation for content leadership. New approaches to risk, issues and crisis management.

Social Media 90

Social Media Trends Communications Crisis Management 90

Maxim Behar

SEPTEMBER 5, 2021

In my company I started to hire more and more graphic designers, web developers, social media experts. Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Agency 98

Reputation Us

AUGUST 1, 2016

He supported the PR team through media relations and content development for the web, social and print. LT Public Relations is a communications firm specializing in financial, health care, legal and crisis management. About LT Public Relations. Based in Portland, Ore.,

Internal 60

Internal International Crisis Management Retail 60

Maxim Behar

MARCH 12, 2024

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64

Ethics Social Media Local Corporate 64

Rock the Status Quo

MARCH 30, 2015

It could help manage crisis control by allowing brands to quickly move a public conversation to a private chat almost seamlessly. Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

NOVEMBER 5, 2019

Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Doing so helps increase web traffic and form completions. Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience.

Social Media 105

Social Media Media Customer Service Radio 105

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. Maybe that year, you also took physics and came across Newton’s third law of motion : “For every action, there is an equal and opposite reaction.”

Retail 28

Retail Fashion Policies Employee 28

Melissa Agnes

MARCH 31, 2015

When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. Even Wikipedia themselves say that “for better or worse, people are guided to Wikipedia when searching the Web for biomedical information.”

Wikipedia 160

Wikipedia Industry Healthcare Crisis Management 160