Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The metaverse, Web 3.0,

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 122

Communications Crisis Internal International 122

PRSay

JUNE 28, 2021

And as the COVID-19 crisis worsened, the organizations that I planned to pursue as clients saw their communications needs increase. Unless web design is a service you plan to offer, keep your own site brief and simple. It takes time to become comfortable as a business owner and to cultivate a reputation and client base.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits.

Social Media 120

Social Media Media Employee Reputation 120

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Maxim Behar

SEPTEMBER 5, 2021

In my company I started to hire more and more graphic designers, web developers, social media experts. Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy. How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? With the advent of Web 2.0, At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Little did we know we’d be in that place for more than a year. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation. Mnuchin makes the wrong call.

Banking 257

Banking Facebook Reputation Crisis 257

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 78

Social Media Strategy Media Reputation 78

Sword and the Script

MAY 5, 2015

American Airlines too has earned a reputation for targeting parents. She resented it because it put her – an employee – in the crossfire of a rightfully upset parent, but left her few options to deal with it. Although US Air’s social media team at least attempted a response – Delta didn’t so much as acknowledge my protest.

Airlines 60

Airlines Travel Customer Service Crisis 60

PR in High Definition

JUNE 29, 2021

I was reminded of the power of one recently as we watched the Fastly crisis unfold. And actually, it’s the power of the individual that can make or break companies, especially when it comes to reputation. One person, one move, one potential crisis. Was this enough to override any reputational ramifications?

Reputation 62

Reputation Reddit Crisis Film 62

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. It’s not just the corporate communications department who does the talking; every department with employees across the company have a voice.

Social Media 113

Social Media Media Infographics Community 113

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. Buried within the NYMag slide show was this image taken at an unnamed employee’s desk: A Lilly Pulitzer Employee’s Workspace Photo: Amy Lombard/The Cut.

Retail 28

Retail Fashion Policies Employee 28

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. The motion was “You don’t need compliance rules when your employees have social media.” c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? Just excuses and misdirection.

Web 40

Web Pitching Local Report 40

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes? Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes? Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. In PR, I focus on brand reputation and relationships with target audiences. It’s about value.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. It turns out that the high demand for professionals to talk about a certain subject, in multiple sessions, opened doors for middle management employees to speak on behalf of the company.

Marketing 168

Marketing Employee Content Marketing Training 168