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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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Measure your results to get the attention of corporate leadership

PR Daily

Pettit said those metrics were useful during storms to help identify where problems were taking place, how customers responded and to establish a sense of how the company was handling the crisis. How to reach corporate leadership through measurement.

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How PAN Communications maximizes thought leadership

PR Daily

Thought leadership” is one of those buzzwords with a high propensity for making eyes roll or glaze over. But, when done right—when it’s underpinned by a smart strategy—thought leadership can be a potent way to boost your company’s industry sway, standing and visibility.

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3 essential elements of leadership for the ‘next normal’

PR Daily

Editor’s Note: PR Daily has partnered with The Plank Center for Leadership in Public Relations to develop our newest column, Lessons in Leadership. Our leadership required a different type of empathy, a heightened sense of support, and a calming effect.

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The importance of solid messaging and storytelling

PR Daily

If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback. Looking for more insights on brand storytelling and content marketing?

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Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Video is not always the best way to get out a leadership message, and it can backfire if your executive is uncomfortable in front of the camera.

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5 crisis comms essentials

PR Daily

If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in communications will help you navigate through the situation and ensure you keep your employees and stakeholders on board. Be brief talking to your employees, contractors or customers in crisis.

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Storytelling, business fluency, employee comms among top lessons of CommsWeek 2022

PR Daily

One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. Communicate early and often, and when it comes to storytelling – don’t be boring! Comms Week Leadership Communications

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Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash

PR Daily

Rental car company Hertz emerged from Thanksgiving weekend in crisis mode after a law professor tweeted about her arduous saga trying to pick up her reserved car before the holiday. Announcing the PR Daily Leadership Network.

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6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. It also directly impacts crisis communications.

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The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

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6 bedrock principles of crisis response

PR Daily

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis. These days, all communicators are crisis communicators. The six elements of an effective crisis response are: Be first. What are you going to do about the crisis?

Crisis 107
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For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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How ClassPass used data in storytelling in its pandemic response

PR Daily

At this point in the COVID-19 crisis, reporters were deep in the weeds covering the suffering and loss caused by the pandemic. See all three stages of the media relations strategy executed by Class Pass by joining the PR Daily Leadership Network.

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5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. Leadership profiles. The post 5 stories to tell before a crisis strikes appeared first on PR Daily.

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6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. We hear about thought leadership all the time, to the point where everyone is starting to hate the term. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan Consulting

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.

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Why Public Relations Is King During A Crisis

Onclusive

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. There is simply no better instrument during a widespread crisis than communications.

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Trust crisis: 5 changes you must embrace for 2021

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Build your own platform for thought leadership. The post Trust crisis: 5 changes you must embrace for 2021 appeared first on PR Daily.

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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

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Why a rapid-response website is essential in a crisis

PR Daily

Why the rapid-response site is better than tab on your homepage: It draws unwanted attention away from the regular site, allowing it to continue to be a source for visitors who have no awareness or interest in the crisis.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

We are ashamed of Newfields’ leadership and of ourselves. If your organization won’t take an honest, hard look at its current actions, sincerely apologize and commit to meaningful actions and change, don’t expect the crisis communications and reputation building efforts to find much success.

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How to create a crisis plan in less than 30 minutes

PR Daily

Engage the 30-minute crisis plan. We had 30 minutes to create a crisis plan. You’ll need to monitor the situation, and respond if more complaints come in, but you can be ready for a crisis in about 30 minutes. A crisis plan doesn’t have to take forever.

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

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5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1. At the heart of every good communications strategy and crisis plan is a messaging platform. The post 5 tips for identifying—and avoiding—cognitive bias during a crisis appeared first on PR Daily.

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5 ways to get purposeful communication right during the COVID crisis

PR Daily

Transparency is important, and your messages should be aligned across departments and driven from your senior leadership team. 8 for our Crisis Communications Virtual Conference ]. The post 5 ways to get purposeful communication right during the COVID crisis appeared first on PR Daily.

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From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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In a crisis, use the language of empathy, not legalese

PR Daily

The post In a crisis, use the language of empathy, not legalese appeared first on PR Daily. COVID-19 Crisis Communications External Communications Leadership Communications Marketing Media Relations Storytelling The Workplace Writing & Editing

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UNC responds to tenure controversy, a third of business travelers to stay home for 2021, and Gates Foundation details leadership plans

PR Daily

Ragan has released its annual Communications Benchmark Report, an exclusive study from Ragan’s Communications Leadership Council that analyzes the major trends in the profession over the last year. Gates Foundation explains restructuring plans for future leadership.

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How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble.

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Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

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4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs

PR Daily

Participate in Ragan Communications Leadership Council’s 2022 Benchmark Survey , a comprehensive look at how to negotiate budgets with your executives, how to best reach deskless workers and foster culture among a hybrid workforce, and more. CRISIS COMMUNICATIONS.

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Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.

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Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Kroger provides COVID-19 ‘blueprint’ for crisis response .

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How crisis comms fits into the business continuity plan

PR Daily

When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The importance of practicing for a crisis.

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4 ways to prepare for a crisis—and respond where it counts

PR Daily

Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. They will address the topic, “When social media goes ‘into the unknown’: Do’s and don’ts for savvy crisis response.”. “We How then to act in a crisis?

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How Wyndham Destinations is weathering the COVID-19 crisis

PR Daily

Lauren Bowes, brand publicity manager for Wyndham Destinations , recently shared with Ragan’s Crisis Leadership Network how the company has navigated the turmoil of the past year and a half. Managing the crisis. Start the recovery in the midst of the crisis.

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McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. CRISIS LEADERSHIP NETWORK.

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