Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Panelists’ opinions varied on whether CEOs should serve as spokespeople during the COVID-19 crisis.

Agency 91

Agency Crisis Communications Consumer 91

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist.

Leadership 170

Leadership Storytelling Viral Banking 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

Stern + Associates

MARCH 3, 2023

Had he tried to wave away the challenge and say the Great Depression was merely a crisis of business confidence that could be remedied easily, he would have sounded much like his defeated and widely despised predecessor. That’s why storytelling is at the core of everything we do.

Communications 106

Communications How To Banking Government 106

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 17) “The overall importance of consistent messaging, particularly when it comes to crisis and strategic communications, and not to play it as it comes.”. It needs to be authentic.”. Photo credit: Unsplash.

Corporate 73

Corporate Communications Survey Employee 73

Sword and the Script

AUGUST 1, 2022

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. More and more crisis communication events that interrupt the general flow of work in our area. Taken more seriously by the C-Suite.”. Most common comms measurement methods.

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Being a modern ghostwriter has benefitted my career in many ways: I’ve helped customers and employees get to know CEOs better, influenced strategies during periods of crisis, and built trust in my organization with important stakeholders.

Communications 141

Communications Employee Leadership Writing 141

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. PR grows more in demand. Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

OCTOBER 28, 2021

For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse. You could even have a metaverse CEO or leadership team and mould them into whoever you want them to be, regardless of who they really are on the outside. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Solo PR Pro

JANUARY 10, 2017

Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Freshbooks does a nice job of storytelling in their explainer video. . Corporate overview. These are endless ways to integrate video into your own marketing this year, from thought leadership to client testimonials.

Video 40

Video Strategy SMB Marketing 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Sir Philip Craven, IPC President.

Publicity 118

Publicity Corporate Reputation Community 118

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 40

Social Media Media Storytelling Local 40

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. How did your time in the Marine Corps prepare you for agency and corporate life? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66

PR Conversations

DECEMBER 19, 2014

Securing a reputation for content leadership. Content creation and curation need to step up a gear in 2015 as only the best will secure a reputation for content leadership and cut through the morass of online clutter. Those who secure a reputation for content leadership will be increasingly valued as influencers and trusted sources.

Social Media 90

Social Media Trends Communications Crisis Management 90

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. If companies do not incorporate these new values, they will have to prepare to face a crisis. Now, when planning forward, we should emphasize Issues Management techniques to avoid having to deploy Crisis Management. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale helps companies and leaders articulate and amplify their stories.

Local 109

Local Crisis Management Internal International 109

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. One piece of advice for today’s crisis plans? Do you need to freshen or update the language?

Brand 160

Brand Branding Film Internal 160

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Natalie Anastasia, @natanastasia. Michael Johnson.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Jo Detavernier | Detavernier Strategic Communication.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first.

Report 225

Report Media Advertising Advertising 225