Stephen Waddington

JANUARY 30, 2020

The obsession with trust reflects a trend we call the crisis of the elites. Unlike a crisis in trust, it is fair to say that elites do feel under more scrutiny than ever,” said Ben Page, CEO, Ipsos MORI. “We It is among eight markets where distrust has reached a high. Ethics and competence are the building blocks of trust.

Ethics 84

Ethics Government Survey Technology 84

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You?

Survey 78

Survey Communications Public Affairs Ethics 78

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 79

Publicity Meeting Policies Employee 79

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Wadds Inc.

MARCH 19, 2024

It supports an organisation in dealing with a range of operational issues depending on its geographic location, market sector, operating context, as well as societal and political issues. It sets out the optimal operating environment for the corporate communications function at an organisational, functional and practitioner levels.

Internal 78

Internal International Communications Employee 78

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally.

Communications 158

Communications Ethics Leadership Reputation 158

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 95

Survey Industry Leadership Study 95

Stephen Waddington

JULY 6, 2018

What’s the role of PR in a world in crisis? Organisations on notice It’s an issue that is quickly rising up the corporate agenda. In time I believe that we’ll come to see Fink’s letter as a significant intervention in the history of corporate governance. Trust in organisations is at an all-time low. It's an exciting opportunity.

Publicity 60

Publicity Government Financial Corporate 60

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

True Accountability Helps Defuse A Crisis. First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. The apology PR triad includes a sincere mea culpa, acceptance of responsibility and a commitment to a fix.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Blog: Code of PR Ethics? Taken more seriously by the C-Suite.”.

Survey 130

Survey Communications Measurement Internal 130

NewsWhip

JUNE 2, 2021

Predictive Crisis Management . It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. . What is Predictive Crisis Management? . Predictive Alerts. Predictive Planning.

Media 88

Media Data Reddit Crisis 88

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Transparency in marketing and public relations. Should businesses address these movements?

System 158

System Community Social Media Employee 158

Mindful Marketing

APRIL 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! However, at least one financial markets expert suggests that advantage is exaggerated.

Financial 65

Financial Banking Retail Sports 65

Maxim Behar

JANUARY 10, 2021

Businesses and markets in general have suffered quite badly since the coronavirus crisis, the world has changed beyond recognition. First, the digitalization of the market began - from production to sales. Millennials and Generation Z are big consumers and they have changed the luxury markets a lot. Absolutely!

Industry 52

Industry Crisis Consumer Ethics 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

JANUARY 18, 2023

The third factor, however, I think is more long-term, and that is the new generation that is coming into the market. The new generation that's come on the market that are between 18 and 24. Host: And what kind of factor is this that's now showing up on the market? To change the market in Bulgaria, to be able to fight inflation.

Government 72

Government Education Course Ethics 72

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Maxim Behar

SEPTEMBER 27, 2022

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. I say it with the best wishes, it happened as it happened. Maxim: I have been thinking for years that the state would hardly help business.

Government 52

Government Tourism Ethics System 52

Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including:

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

OCTOBER 29, 2019

Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Radio 92

Radio Television Social Media Sports 92

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I’m on the front lines helping drive messaging, strategy and crisis management. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. Hard question.

Social Media 102

Social Media Media Corporate Resources 102

PRSay

MAY 6, 2016

In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

PR in High Definition

OCTOBER 28, 2021

That said, VR and AR have already come a long way since inception, with VR gaming particularly taking off in the last decade, and AR making waves in marketing campaigns and other commercial industries. For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Content marketers need to be more like meteorologists than fortune tellers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 2. Its effects are cultivated, complex and cumulative.

Conference 40

Conference Internal International Leadership 40

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. He agrees, “PR now has the opportunity to do something about this.”.

Leadership 111

Leadership Publicity Government Journalism 111

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! The crisis has tested our endurance and we molded according to the required environment. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Political marketing and PR could be described as elitist to some extent, Again, you have to express and verbalize your messages in the language of people not part of this elite. There is a risk that social media can be turned into a loose cannon.

Ethics 64

Ethics Social Media Local Corporate 64

Maxim Behar

DECEMBER 20, 2022

And so, for somebody from a Bulgarian firm, a market that is not among the recognized leaders around the world, to take such an impressive leadership role in our industry, it is, I think, truly remarkable. You set an example for everyone in this market and your achievement is really nothing but inspiring. Ethics Chair, ICCO.

Energy 52

Energy Groups Internal International 52

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. He calls the client, telling him that they have a crisis. Thus, honesty and ethics are necessities.

Newspapers 52

Newspapers Social Media Ethics Travel 52