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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

Ethical Voices

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 76
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Organizations are only as strong as how they respond in moments of crisis. Invite diverse feedback and open communication.

Crisis 161
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 127
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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. However, the economic and social implications of the lockdown are brutal. The crisis has widened the socio-economic gap in society. In each case their route out of the crisis will be different.

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Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

He expressed his opinion about the former government's approach to communication strategy, as well as shared his views on the behavior of Bulgarian MPs. Maxim: On that day, a very important day, anything Mr. Petkov and Lena Borislavova do, would electrify the social media and society. Or it's not fair, it's not honorable.

Ethics 52
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The platform will label government-funded videos as such. It’s also launching a media literacy campaign as part of its larger strategy. What’s interesting about the fake news crisis is that some tech startups are also fighting misinformation. Government regulation? Facebook & Twitter. The startups.