Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Crisis Communications. Trend Spotting.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends.

Company 203

Company Trends Case Study Crisis Management 203

5W PR

DECEMBER 7, 2020

Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data. It came as no surprise that marketers named Facebook their favorite platform for reaching their business goals. 78% said so.

Social Media 103

Social Media Trends Media Policies 103

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Content Marketing World. Dates: September 3-6, 2019. Location: Cleveland, Ohio.

Conference 256

Conference Content Marketing Marketing Internal 256

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

PRSay

OCTOBER 12, 2016

Proactive enterprises have planned ahead by creating comprehensive crisis communications plans. Yet, many of these best-intentioned plans can’t withstand the ferocity and force of a digitally-driven crisis. Zignal CEO Josh Ginsberg will discuss how enterprises can build their own data-driven crisis communication plan.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The In-House Effects on Law Firms.

Agency 92

Agency Trends Marketing Survey 92

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Reputation Us

MARCH 20, 2024

Related to the value to your good reputation, Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report found 90 percent of marketers believe that influencer marketing is effective, and 72 percent agree that influencer marketing provides higher quality customers.

Reputation 78

Reputation Journalism Financial Corporate 78

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. It’s been fascinating to watch.

Social Media 198

Social Media Brand Branding Employee 198

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. It’s vital to embrace the new digital methods of communication to ensure success. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. Prepare your PR team by improving their digital communication skills.

Communications 130

Communications Social Media Employee Crisis 130

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” ” What are Your Favorite PR Trends? Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands.

Communications 81

Communications Crisis Communications Media Crisis 81

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Presspage

JUNE 16, 2023

By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases. After all, corporate communications is no longer about sending press releases.

Financial 78

Financial System Ethics Data 78

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Influencer Marketing? What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” >>> Need an extra pair of hands?

Reddit 174

Reddit Software B2B Technology 174

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Many marketers have embraced that content marketing is a relatively inexpensive, efficient way to attract and nurture leads.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Understand Your Audience: A deep understanding of your target audience is crucial.

Strategy 59

Strategy Company Communications Construction 59

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Case Study 170

Case Study Engineering Measurement Big Data 170

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. He also has another decade and a half of experience in communications and marketing agencies.

Crisis 186

Crisis How To Brand Branding 186

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

NOVEMBER 5, 2020

Search listening is a way of understanding what people are saying about brands and markets and the questions that they are asking. It’s a powerful form of marketing and and PR insight. It reflects current societal trends and interests. Case study: listening to Newcastle Google Trends is a good place to start.

Google 124

Google Reddit Comparison Trends 124

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. B2B Content Marketing ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Make a list of competitions your clients could apply for with dates for when they open, entry requirements and when they close,” adds Terri Thornton of Thornton Communications.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Shift Communications

NOVEMBER 18, 2014

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.

eBook 111

eBook Communications Crisis Communications Insurance 111

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59