ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. One of its standout features is the ‘Mistakes Spotlight’, which pinpoints common industry errors and guides readers on steering clear of them.

Company 203

Company Trends Case Study Crisis Management 203

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

Conference 78

Conference Nonprofit Education Healthcare 78

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Go for a bylined article in a trade publication or research journal. Where you are communicates who you are. Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Karen Freberg

OCTOBER 17, 2021

That’s why I love some of the social psychology theories (TPB and ELM) is because marketing, PR and others can use them and they make sense? My Mom was really, really surprised they had *no* research or citations to the work that had been done previously (and been cited and discussed in journals and in the popular press) at all.

Study 111

Study Journalism Interviews Conference 111

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? How are you going to be more successful? Are you intending to implement new tools? What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? crisis communication) and ensure you’re following copyright laws when adding visuals or quoting others’ work.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Prior to founding Hesser Communications Group, Amy was Vice-President and Director of Media Relations at Ogilvy Public Relations Worldwide where she led the company’s Chicago Technology Practice. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Having adopted both her son and daughter, Susan felt compelled to use her communication skills for good as an advocate for child welfare.

Meeting 92

Meeting Retail Groups Hotels 92

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other. There are many tools available to help research whether something is true or not. First, consider the source of the information.

Journalism 52

Journalism Training Consumer Tools 52

Burrelles Fresh Ideas

JANUARY 30, 2024

“PR practitioners are well positioned to comply with these types of disclosures given their expertise in digital communication and the ethical awareness the field has for transparency and trust,” wrote Dr. Myers.

Ethics 98

Ethics Crisis Transportation Airlines 98

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. That has evolved into a broader course, PR and Marketing for the IECs.

Education 108

Education Course Nonprofit Resources 108

Reputation Us

APRIL 4, 2016

But I assure you, it is for the betterment of our client communications. At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management. “So So what + Who cares?” Where will you say it?

Publicity 60

Publicity Crisis Communications Writing Meeting 60

Karen Freberg

DECEMBER 30, 2019

The economy and job market were pretty intense during this time – many jobs and positions were being cut or frozen due to the budget cuts many universities were facing. As I was finishing my PhD and working on my dissertation, I was active on the job market. Honored to still be a #HootAmb. General Motors (2015). NASA (2018).

Social Media 56

Social Media Conference Travel Internal 56

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. She is editor-in-chief of the Journal of Communication Management.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 3) The Future of Marketing Looks More like Public Relations.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. The #FuturePRoof community goes from strength-to-strength. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

David PR Group

JULY 9, 2014

The NBA salary cap looks like trigonometry to me, but even by my journalism school mathematics, I can tell you that any team that has a shot at James will likely move mountains to get the finances to work. The post If I Were LeBron’s PR Guy… appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Crisis Communications 48

Crisis Communications Television Newspapers Agency 48

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Solo PR Pro

MAY 1, 2018

Her old firm done good work, but where to get started in this massive market called New York? Harness tech — Technology has made markets broader. Who do they call for communications help? Make sure you go to market with a balanced approach. Don’t be defeated by the enormity of a potential market.

How To 40

How To Case Study Technology Conference 40

MaccaPR

OCTOBER 28, 2014

He has spoken to audiences in 22 countries on social media, publicity and marketing. Editor’s Note: Peter actually “blames ADHD for most of his success,” according to his TEDxTimesSquare biography , and speaks often on topics of ADHD, including at the recent HubSpot inbound marketing conference.]. Treat them well.

Interviews 54

Interviews Financial Social Media Crisis 54

Ethical Voices

JUNE 20, 2022

I’ve worked with both Southern California agencies and have been in Northern California for the last about 20 years or so working on pretty much every subject you can think of and all kinds of things from crisis communications, public outreach, et cetera. The same thing with your constituents that you work with, including media.

How To 52

How To Ethics Technology Course 52

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. 1) Web alerts and client mentions.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Want more crisis communication tips?

Study 120

Study Writing Facebook Groups 120

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Q: What are your company’s marketing initiatives for 2019? Q: What channels do you feel are the most valuable for marketers today? Until next time!

Interviews 105

Interviews Ethics Government Internal 105

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Waxing UnLyrical

SEPTEMBER 14, 2015

Why: “Continuity planning is challenging, as it needs to preemptively occur when you don’t know for sure what might happen,” writes Erik Sherman as he shows us how “a middle market business can efficiently plan by breaking down contingency planning according to the company’s major aspects.”

Small Business 40

Small Business Writing Journalism LinkedIn 40

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. Click here for outside-the-box content marketing ideas in our free white paper! Game changer –> Who breaks news first no longer matters in #journalism. Andy Gilman ended the day with his crisis communication boot camp.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 104

Media Radio Print Newspapers 104