Crisis Communications: 10 Steps for Building an Effective Plan
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Map out what is and isn’t a crisis, who needs to be alerted and who should respond.