Crisis Communications: 10 Steps for Building an Effective Plan


Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Map out what is and isn’t a crisis, who needs to be alerted and who should respond.

6 Social Media “Musts” for Crisis Communication


The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication. You must remember communication basics. Communicate with compassion, concern and empathy. Want to handle a crisis smoothly?


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Why and how companies are turning to brand journalism

PR Daily

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10 steps for building your crisis communications plan

PR Daily

Social media has changed crisis communication. Victims of Hurricanes Harvey and Irma used social media to communicate with first responders, discover where gas was available and follow emergency updates. This month, The Wall Street Journal outlined dozens of ways social sites and apps are used during a crisis. FREE GUIDE: Keep your cool in a crisis with these 13 tips.]. Here are 10 steps for building an effective crisis communications plan: 1.

How to use brand journalism to engage your community

PR Daily

The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. RELATED: Join us for our Clubhouse for Communicators Webinar ]. The post 5 stories to tell before a crisis strikes appeared first on PR Daily.

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Report: Communicators must embrace new skills for earned media success

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In a new report from News Direct and Ragan Communications, PR and media relations experts share their insights on the traits, tools and skills that are crucial for earned media success in the modern content landscape.

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Polar vortex keeps crisis communicators busy across the Midwest

PR Daily

That’s one comparison communicators are using to impress upon audiences how dangerous the Midwest weather is. Many companies (including Chicago-based Ragan Communications, publisher of and PR Daily ) urged staffers to work remotely, if possible. Many communicators tried to explain the weather phenomenon in context. The post Polar vortex keeps crisis communicators busy across the Midwest appeared first on PR Daily.

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising.

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Fake news fools news media with Woolworths high street relaunch

Stuart Bruce

public relations Crisis Communications Journalism Media

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8 trust indicators to look for in the media you pitch

PR Daily

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Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

We continue to need journalism that is accurate, fair and thorough. Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications Media Relations PR Industry

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Branding lessons from the relaunch of the Ford Bronco

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During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

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How to manage and mitigate writing-related anxiety

PR Daily

Go to Google Scholar and you’ll get more than two million hits from peer-reviewed journals on this topic. FREE GUIDE: The role of managers during COVID-19, social unrest—and the next big crisis ]. Take breaks throughout the day, get plenty exercise, and be kind to yourself.

5 storytelling lessons from Square’s COVID-19 campaign

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Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. That’s communications gold.

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. Three months into her new role, the COVID-19 crisis disrupted so much of what was previously guaranteed in American life. “I

Anatomy of a leadership video

PR Daily

Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media.

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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15 PR, marketing and journalism pros to follow on Twitter

PR Daily

The platform can serve you best when you follow and interact with those offering information you seek—and for PR pros, that can be a variety of tweets covering crisis communications, B2B best practices, media relations, grammar tips and more. Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Who are some of your favorite communicators to follow on Twitter?

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. And yes, brand journalism is filling the gaps for overextended news outlets. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

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How brand managers can build lasting relationships during COVID-19

PR Daily

The true value of PR might be its ability to respond fittingly during a global crisis. Going dark is also a bad strategy; the data show over and over again that once a brand falls out of the public eye in a crisis, it struggles to regain market share once the panic has subsided.

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When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. As you continue to grapple with the COVID-19 crisis, make purpose initiatives and communications a focus as well.

Build your strengths and eliminate your weaknesses

PR Daily

Mark Ragan, Jim Ylisela and other experienced communicators lead these daylong deep dives into subjects that are vital to communicators. Topics include strategic communications, video production, crisis communications, storytelling and more. Strategic Communications Master Class. Brand Journalism for the Influential Communicator Workshop. Turning Managers into Communicators Workshop. Crisis Communications Master Class.

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PR Daily

RELATED: Join us for our Clubhouse for Communicators Webinar ]. Communicators already have a seat at the table. Torossian rebuffs the refrain that communicators are left out of important conversations among senior leaders. “We’re

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PR Daily

The Verge reported : Volkswagen of America lied about rebranding to “Voltswagen” in an effort to draw attention to the lone electric vehicle it’s currently selling in the United States, Reuters and The Wall Street Journal have reported. The automaker teased a new name for its U.S.

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3 common #PRFails that journalists want you to stop right away

PR Daily

Holden Wilen ( @BaltBizHolden ), a Baltimore Business Journal reporter covering public companies, reminds PR professionals about the importance of professionalism and consistency. Crisis Communications External Communications Media Relations PR Industry Storytelling

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. CRISIS LEADERSHIP NETWORK.

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PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK.

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PR Daily

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PR Daily

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PR Daily

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Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Why it’s important: As the crisis continues, so does the need for guidance and support from a variety of sources. Internal communicators must walk the line between confidently projecting plans for the future while maintaining a tone that matches the somberness of the crisis.

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