Cision

AUGUST 11, 2016

Web Strategy by Jeremiah Owyang. Web Ink Now. Maximize Social Business. Small Business Branding. Creativity Unbound. O’Dwyer’s. Beth’s Blog. Practical Ecommerce. Blind Five Year Old. Chief Marketer Online. Aimclear Blog. Target Marketing Online. John Haydon. Marketing News Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

Waxing UnLyrical

MARCH 2, 2015

Shannon Hernandez in this short and simple post for HuffPost Small Business. Why: “Creative web content is all the rage in the marketing world. Why: “Creative elements get attention, communicate more clearly and enhance credibility.” The No-Fluff Guide to Writing Client-Attracting Content.

Web 40

Web Small Business Creativity Content Marketing 40

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Waxing UnLyrical

OCTOBER 5, 2011

You deal with individuals within the business. They read blogs, they surf the web, and they send and receive emails. Find creative ways to reach both groups of people. But be creative, and don’t tell me social media won’t work for you. Have you found any creative ways of getting your end-users to advocate for you?

B2B 82

B2B B2C Creativity Social Media 82

Waxing UnLyrical

AUGUST 5, 2013

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Why: The summer months can be a slow time for some businesses. Summer Social Media Prep for Fall Management.

Social Media 88

Social Media Media SEO LinkedIn 88

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. While our primary target is digital marketing decision makers at larger companies, we’re happy that these videos have broad appeal to anyone trying to do better digital marketing, even small business people who will never become our customers.

Video 153

Video B2B Film Marketing 153

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Businesses face the same struggle in consistency and frequency – and that’s usually wrapped up in competing priorities. Half the battle in business is showing up every day in relentless pursuit of excellence. The Average Length of a Blog Post.

Survey 60

Survey Blogging Corporate Analytics 60

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. As all small businesses know, you need to spend your time wisely. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. You Should Read This If. Digital PR.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

JUNE 21, 2011

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. Kirsten Wright runs a successful web design and social strategy firm, Wright Creativity. This is the type of work that we’re talking about. What do you think?

Web 68

Web Financial Meeting Print 68

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Its one of those things that despite whatever changes are going on with the Web, making sure good content is out there is key.

Google 101

Google Nonprofit Engineering SEO 101

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. 11 Steps to Effectively Managing a PR Crisis. Track media coverage and online mentions.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Remote PR Jobs

SEPTEMBER 25, 2023

These two creatives bring their ideas together to share practical yet visionary discussions about marketing amplification, brand awareness, authority building and how to get started in achieving your goals. Every Tuesday, Lynn sits down with different people from around the globe to share the good, bad and ugly of running a business.

Pitching 100

Pitching Interviews Trends Journalism 100

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. There has also been a massive change in the influence of web-based outlets. 3) You’ve worked both on the agency and the client side in PR.

Brand 105

Brand Branding Reputation Corporate 105

Shift Communications

SEPTEMBER 26, 2014

Clean up your web presence. This past June, Facebook announced that 30 million small businesses alone had active pages on the social networking site. Get creative and get involved! Communication with those who could potentially turn into your best advocates will go a long way.

Reputation 137

Reputation Brand Branding Customer Service 137

Solo PR Pro

DECEMBER 6, 2016

This is a guest post from Mike Wilner, CEO of Compass, a company that works with small businesses to create affordable (and easy) websites. “A It’s a line used by a lot of web service marketers to scare people into investing in a website. If you’re running Facebook ads, the ad creative is the first impression.

Small Business 40

Small Business SEO Engineering Web 40

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. Process driven PR.

Corporate 60

Corporate Communications Web Creativity 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Founder of SOBCon, the high-touch business summit, social web strategist, and one of the most thoughtful, prolific bloggers on the planet. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”.

Marketing 62

Marketing Technology Data System 62

Waxing UnLyrical

JUNE 17, 2011

A friend of mine, Doug Bard, a former Doubleclick colleague and current Web Marketing Consultant with Crexendo stated it best, “Social media allows companies to create, manage and distribute their own media in a way where they can connect one to one with customers, and potential customers. So, what about the creative industry?

Advertising 87

Advertising Advertising Travel Social Media 87

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. Getting people to do anything on the web is often extremely difficult. Also, call up a few really creative friends or colleagues to come to your aid.

Communications 40

Communications Pitching Writing Social Media 40

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. The public will forgive and forget. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

MAY 20, 2010

Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics. The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. Good Organic Stories Trump Re-Prints. About Jennifer L.

Pitching 49

Pitching Fashion Report Twitter 49

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Creative employee communications. Predictions posts around the web.

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Even if limited to society's wealthiest people, then the audience would have been relatively small: Ancient Egypt had a 5% literacy rate (4).

Ethics 52

Ethics Communications Print Television 52