PRSay

MAY 12, 2021

The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The key is to make our content more creative. Why creative content writing? Because creative content: • Grabs attention. Sells products, services, programs and ideas. Emotionally.

Creativity 185

Creativity Writing Storytelling Study 185

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Ronn Torossian

MAY 9, 2019

As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing? appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 150

Marketing Creativity Consumer Trends 150

Agility PR Solutions

SEPTEMBER 8, 2021

When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company. The post 6 creative tips for a successful press launch in 2021 appeared first on Agility PR Solutions. If […].

Creativity 154

Creativity Technology Company Media 154

Stern + Associates

JUNE 20, 2023

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art. Is AI on the path to sentience?

Creativity 103

Creativity Meeting Groups Technology 103

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

Creativity 98

Creativity Publicity How To Policies 98

Karen Freberg

MARCH 12, 2022

This came about from last year’s class where I was able to have my students create TikTok content with a product (last year was M&Ms). I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Lots to consider here!

Creativity 99

Creativity Social Media Groups Video 99

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. Content is king, and if your team is used to producing videos, photos and more on a shoestring budget, now is the right time to stock up on products that can improve your work and earn better results. Adobe Creative Cloud.

Creativity 145

Creativity Film Video Retail 145

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 149

Creativity Marketing Media Analytics 149

Wadds Inc.

JANUARY 31, 2024

supports creative agencies with company direction and differentiated propositions. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

Creativity 52

Creativity Meeting Agency Policies 52

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. Many companies with New Zealand beauty spa products have successfully done this before. Brands cannot afford to miss out on a vast customer base.

Local 78

Local Resources Analytics Employee 78

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

Agility PR Solutions

OCTOBER 10, 2021

These individuals must be highly creative to attract your customers’ attention and draw them to your products. The post 5 solid ways to improve your company’s PR through creativity appeared first on Agility PR Solutions. Here are five points to improve […].

Creativity 85

Creativity Consumer Strategy Company 85

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

Sword and the Script

SEPTEMBER 26, 2023

People follow brands on social media to stay informed about products or services The survey asked respondents why they follow brands on social media. The top answer (68%) was “to stay informed about new products or services.” People are already following you because they are interested in your products.

Survey 128

Survey Social Media Brand Branding 128

Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Energy 62

5W PR

AUGUST 3, 2021

Compared to other sales promotion techniques, product sampling has a lasting impact. Giving away freebies to customers is an effective way of promoting a product. Creative Product Sampling Techniques. There have been unusual instances of product sampling. No one could deny the innovative twist in the campaign.

Strategy 88

Strategy Consumer Survey Creativity 88

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. If you’re looking for more efficiency, here are 7 realistic steps anyone can take to increase productivity. Invite legal into the creative process. You can still publish content at the speed of news.

Creativity 122

Creativity Marketing Insurance Insurance 122

PRSay

SEPTEMBER 30, 2019

Author Harper Lee did much of her creative thinking while golfing. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile. Where did that brilliant idea come from? No one really knows.

Creativity 118

Creativity Writing Training Meeting 118

5W PR

DECEMBER 1, 2020

All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Pitching Small Business Media 88

Axia PR

MAY 29, 2022

Pizza parties can lead to happier , more productive brainstorming and ideation sessions. We all love pizza! But did you know there’s more to pizza than its delicious, cheesy taste? Pizza can boost morale , which is helpful for team meetings and ideation.

Meeting 116

Meeting Creativity 116

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What does our product do? What do they write about?

Creativity 96

Creativity Product Launch Examples Energy 96

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Axia PR

OCTOBER 6, 2021

Creative processes usually involve multiple minds. How can other members of the creative team give their feedback on ideas? These options will, at best, be counter-productive to the creative process. These options will, at best, be counter-productive to the creative process. What to do?

Creativity 62

Creativity Internal International Communications 62

Prohibition

JULY 18, 2023

The episode also shed light on the importance of creativity in discovering our purpose. Traditional brainstorming methods were challenged, with the focus shifted to asking beautiful questions that spark creativity. ’ Tune in and start your journey towards understanding your ‘why’ today!

Creativity 62

Creativity Tools Communications Publicity 62

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. It’s the notion that we are thinking differently in our approach to promote, present, educate or entertain with the goal of selling a product or service. Marketing efforts have a lifecycle the same way products do.

Creativity 79

Creativity Technology Marketing Web 79

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” . 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Agility PR Solutions

APRIL 10, 2024

High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process.

Video 113

Video YouTube Creativity Brand 113

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches.

Creativity 52

Creativity Brand Branding Product Launch 52

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Final Thoughts on Branding from our Creative Agency. Looking for a creative agency? What technically is a “brand”?

Creativity 59

Creativity Agency Brand Branding 59

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What does our product do? What do they write about?

Creativity 76

Creativity Product Launch Examples Energy 76

Konnect Agency

MARCH 7, 2022

Once a company decides to launch a new product, the first step is to frame the launch holistically. How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after.

Product Launch 59

Product Launch Agency Consumer Film 59

Prohibition

DECEMBER 16, 2019

In principle, video production is the art and service of creating content and producing a finalised video product. One factor which remains consistent is the three stages of video production : pre-production, production, and post-production. Pre-production. Video Production Checklist.

Video 48

Video Film Creativity Small Business 48