Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Messaging & Positioning. How do you know what’s working? Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

MAY 13, 2015

Master PR measurement? What does Nancy have to teach us about PR measurement? It’ll come in handy when it comes to measuring PR against program and business objectives. Study them. The same principle applies to PR measurement. Use it to improve efforts and measurement. Quite a bit. Social networks.

Measurement 120

Measurement Data Internal International 120

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 146

Employee Crisis Reputation Creativity 146

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Training 397

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. A separate Edelman study found that number at 57 percent, across age groups.)

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. This was followed by marketing operations and technology (71%) and creative (38%) in a distant third. What studies have you seen so far this year that look interesting? Image credit: Unsplash and respective studies.

Study 78

Study Marketing Brand Branding 78

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Frank said studies and surveys are another way to get earned media coverage.

Media 97

Media Nonprofit Pitching Analytics 97

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media 96

Social Media Measurement Media Groups 96

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Buchanan PR

MARCH 14, 2024

The measure passed by a 352-65 vote, and now heads to the Senate. TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. According to a study from Influencity , 55.5%

Marketing 70

Marketing YouTube Instagram Strategy 70

Sword and the Script

SEPTEMBER 17, 2020

The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. For example, most marketers said they actively run campaigns and measure results for just a couple of months. I first noticed the study in a post on MarketingProfs. There were other questions that also showed a focus on near-term results.

B2B 146

B2B Marketing Survey Creativity 146

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Here’s the Cliff Notes version: PR Agency Forecast.

Industry 113

Industry Measurement SEO Corporate 113

PR for Anyone

JANUARY 28, 2024

Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Strong creatives seem to always generate discussion among judges, too.” So, perhaps try writing an entry the same way. Award entries are about results.”

Measurement 156

Measurement Case Study Creativity Course 156

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Here’s the Cliff Notes version: PR Agency Forecast.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Here’s the Cliff Notes version: PR Agency Forecast.

Industry 100

Industry Measurement SEO Corporate 100

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 99

Survey Trends Marketing Creativity 99

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. CASE STUDY : Mizuno Mezamashii Run Project. What to Measure. Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 111

Employee Company Marketing Case Study 111

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. Value comes from more coverage and measurable results. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents.

Media Relations 50

Media Relations Measurement Report Media 50

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. Notably, a study by Bentley University revealed that over two-thirds of disabilities remain “invisible,” eluding direct observation or visual detection.

Brand 89

Brand Branding Marketing Ethics 89

Buzzstream

JULY 29, 2020

In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success. With PRs vying for the media’s attention, you have to be creative to stand out. . Challenge convention and be creative. .

Publicity 119

Publicity Digital PR Creativity Education 119

Stern + Associates

JULY 10, 2023

The executive director of the Flow Research Collective, Kotler has spent decades studying the neurobiology of peak performance , focused primarily on the state of flow. The research is very clear—the best way to stay young is to engage in challenging, social and creative activities that produce flow.”

Training 48

Training Creativity Groups Strategy 48

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. However, make sure that your meeting is a productive use of time for everyone (a recent study from the Harvard Business Review found that 71% of senior managers said meetings in general are unproductive and inefficient.) Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 103

Survey Marketing B2B Content Marketing 103

ImPRessions - Crenshaw Communications

MAY 4, 2018

Study bloggers in communications, marketing and the vertical sectors you’re interested in. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. PR is all about differentiation, so a blog or personal website is a good way to stand out.

How To 189

How To Nonprofit Interviews Privacy 189

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening.

Case Study 80

Case Study Social Media Study Pinterest 80