ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. While these are all excellent measures of a solution’s effectiveness, judges tend to value metrics like ROI and ROAS (return on ad spend) the most. An award submission should be tough to write.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Wear cloth face covers. Scrub digital files, too. Hold virtual meetings.

Employee 187

Employee Skype Meeting Nonprofit 187

The Resolution Blog

FEBRUARY 2, 2018

You have to be an excellent writer who enjoys writing. Great writing is key. What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. We dreamt of building our own software business.

Education 136

Education Tools Creativity Writing 136

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. It also labels the click “its evil queen.”.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

The Resolution Blog

FEBRUARY 1, 2018

We dreamt of building our own software business. What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology.

Education 120

Education Technology Creativity Measurement 120

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Influence or Popularity?

Strategy 76

Strategy Marketing Measurement B2B 76

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips. Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Account-Based Reporting Software.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #3: A/B testing. Feature #7: Landing pages.

Marketing 67

Marketing Web Software Technology 67

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. The consumerization of IT was notable because if forced business software vendors to up their game. The 7 Best Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. It can turn into a discussion about how you can be the technical lead of implementing new software.

Print 71

Print Resources Technology Interviews 71

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. With software to help, it may not be as painful as you think. Meet Shannon. Chel Wolverton.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. new research from staffing firm The Creative Group shows. Here we go…. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Don’t use listens to measure success. Landr (optional) - This is cheap, cloud-based software that does normalization and EQ mastering for an audio track. Ira Glass discusses preparation: 3. Augment your audio with text.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing.

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. click any image for higher resolution). You can also edit things easily.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

MARCH 26, 2020

As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. Gather the brightest minds across departments and ask: How can we help our business succeed in perhaps new, creative ways? on March 13.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. PR Measurement: A Pulse Check on How Communicators Show Value. No need for the army of associates.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% B2B prospects want published pricing.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. Customer relation management software can help track customer interactions and how they will likely respond to different decisions.

Tools 74

Tools System How To Software 74

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 80

Measurement Publicity Analysis Tools 80

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62