Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing Supporting event and experiential marketing is increasingly important for a PR professional.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used.

Trends 142

Trends LinkedIn Video B2B 142

Cision

DECEMBER 14, 2015

At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Watch Gini Dietrich’s free on-demand webinar today! Gini says that storytelling is more important than ever for your brand. Influencers.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Watch webinar. Over the years we’ve really developed our focus into marketing analytics and marketing social strategy and things like that. The creative elements that you mentioned, and that’s our world.

Brand 78

Brand Branding Marketing Data 78

Solo PR Pro

SEPTEMBER 5, 2023

Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Use your expertise to tailor each of these tips with a storytelling approach. For example, choose networking and LinkedIn, or email marketing and social media. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. But growth has come at cost.

Local 60

Local Storytelling Exercises Banking 60

B2B PR Sense

JANUARY 5, 2018

Booking you on panels at events and webinars may also be more effective in engaging prospects. Content marketing. PR instead uses creativity and analytics to tell a story that resonates with your audience. How to Improve Your Press Release Best Practices with Storytelling. Thought leadership strategy. Awards and Events.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more content marketing insights from Ann Handley? Click here for her free on-demand webinar now! Scott Brinker. .

Content Marketing 120

Content Marketing Marketing SEO Education 120

wiredPRworks

MAY 23, 2022

Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Facebook and Google account for almost 60% of the online advertising market.

Print 60

Print Storytelling Newspapers Advertising 60

NewsWhip

MAY 12, 2021

Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures. Social media is maturing.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. – Digital and visual storytelling. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. A3: Education is important.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Find a creative director who can act as a mentor. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

NewsWhip

MARCH 31, 2021

Watch webinar. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. View the webinar now and get ready to wow your clients. Content Marketing. Crisis Management in the Digital Age. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 The Marketing Companion. (~30 by Frank Strong.

Radio 60

Radio Content Marketing Marketing Education 60

NewsWhip

JUNE 10, 2021

Watch webinar. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers. View our on-demand webinars. #19: JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Chris: Sure.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Conference 66

Conference Measurement Tourism Twitter 66

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Storytelling is the magic ingredient that gets people engaged. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Publicity 95

Publicity Facebook Twitter Measurement 95

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Let’s uncover strategies and insights that empower content marketers to create unified messages throughout the buyer journey.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity?

B2B 145

B2B Trends Video Course 145

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 111

How To Transportation Content Marketing Healthcare 111