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How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty

5W PR

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Be honest and transparent in the storytelling, avoiding exaggerated claims or misleading information. Use animation to bring the story to life in a creative and engaging way.

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Performance Storytelling: Integrating Analytics and Creativity

Onclusive

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

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The PR playbook for small food brands: How to leverage media, influencers, and storytelling

Agility PR Solutions

Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

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Marketing To Gen Alpha: How Brands Can Win Over The Next Generation

5W PR

These digital natives, born between 1997-2012 and 2010-2024 respectively, respond differently to traditional marketing methods compared to previous generations. Research from Marketing Dive shows that Gen Alpha, in particular, gravitates toward interactive experiences within gaming environments like Roblox and Minecraft.

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Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

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