article thumbnail

Building relationships with clients through storytelling & creative writing

Agility PR Solutions

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

article thumbnail

How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

article thumbnail

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.

article thumbnail

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret.

article thumbnail

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

article thumbnail

Practicing Creativity

The Hoffman Agency

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.