Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret.

3 ways to add creativity to your writing

PR Daily

Here’s how to harness your artistic side through poetry for more creative (and compelling) copy: 1. It evokes emotions—and that’s the job of any writer in any medium,” says Keisha-Gaye Anderson, senior director of marketing and communication at The Jed Foundation. “It


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How visual storytelling is changing the way brands earn attention

PR Daily

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. But Ryan, every marketer knows one of the most important rules in marketing is you can’t be all things to all people.” But to me, it raises the bar for great storytelling.

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. They are based on a pre-existing campaign that can be adapted to a different sector or market. Curiosity breeds creativity.

Creativity at Hallmark is the gift that keeps on giving

PR Daily

Creativity. Creativity, the Hallmark way, is an act of collaboration, inclusion, kindness and personal inspiration. 15-19 for the most important week of events for communicators and marketers ]. The gift of quality creative time.

What powerful visual storytelling looks like in health care

PR Daily

As creatives working in health communications, we only have a few short moments to capture the attention of key audiences to convey important, lifesaving messages. RELATED: Showcase your work as one of the top PR, marketing or digital agencies ].

3 post-WFH video storytelling mistakes

PR Daily

Creativity without structure is just chaos,” video producer Drew Keller shares in a recent Ragan webinar. The post 3 post-WFH video storytelling mistakes appeared first on PR Daily.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

Practicing Creativity

The Hoffman Agency

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. And with that, the agency has helped me to become a better storyteller.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. 4 ways creative PR takes it up a notch. Creative PR helps B2B brands be accessible.

8 tips to help demystify the creative process

PR Daily

If you’re familiar with the show, you know there are many times when genius, client-dazzling, creative concepts seem to “jump up” in the face of various characters, seemingly without a lot of methodology behind them. Always start with a creative brief.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

3 reasons storytelling is essential in health care marketing

PR Daily

Health care storytelling is slowed by two significant challenges: complexity and regulations. It isn’t easy to make complicated concepts fun—especially when there are rules pertaining to how they can be disseminated.When marketers have faced these challenges, many settled not on simplicity but on generic content. Smart marketers use stories consistently to build rapport with people and keep them coming back for more. Get creative, and share these gems.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Lots of resources are out there to guide us on our creative journeys.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. Be creative, and tell interesting stories in attention-grabbing ways.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. Think creatively about how you can play off an event, a holiday or something in the news. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan Consulting

Sinister storytelling advice from Jack Nicholson — in the words of Matt Damon

Doctor Spin

For one thing, Damon’s story from the movie shoot of The Departed is perfectly told; there’s an economy of words, there’s the anticipatory effect of repetition, and there’s the profound nugget of storytelling wisdom at the end.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. What matters is understanding who they are and where they reside, so you can build an effective social media storytelling strategy. Be proactive and creative. Content Marketing Social Media Storytelling digital marketing

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

Lessons on life, writing and storytelling from the creator of ‘Bluey’

PR Daily

Joe Brumm, the creative force behind the beloved animated sensation, shares guidance on finding the concise core of a story. We reached out to Brumm for more storytelling ideas and insights, and he was kind enough to respond. On the “Bluey” creative process.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? By Account Manager Matthew Burrows. Data!’ he cried impatiently. ‘I

Data 47

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

This compares with 68% of PR pros, 81% of social media specialists, 63% of speechwriters, 67% of media relations pros, 69% of marketers, and 63% of human relations communicators. Only among the survey’s marketers and media relations specialists did measurement fall behind other weaknesses. Among marketers, measurement fell behind “telling interesting stories about boring topics” (42%) and “getting significant ROI with digital and social media advertising” (41%). Marketers.

Performance Storytelling: Integrating Analytics and Creativity


The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.” In this keynote session, Shay will share how Performance Storytelling differs from traditional marketing and communications strategies and outline a roadmap for success for CMOs to truly embrace the change.

Creative Headlines Will Drive PR SEO & Success in 2017


No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 192

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re For many creative writers turned corporate, this means using your lede to create your story arc.

Get creative: 5 ways to revive your writing

PR Daily

Just ask any communicator or marketer. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Communicators can be perfectionists,” says Rebecca Ferlotti, a freelance writer with a bachelor’s degree in creative writing and a client list that includes Executive Arrangements and FreshWater Cleveland. Pick the time you’re most creative, whether it’s during lunch break, before work or after you get home.”.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Creativity strikes back. They painfully got buy-in across their org and learned about the business side of marketing.

How behavioral marketing affects PR playbooks

PR Daily

Behavioral marketing aims to address that problem. What is behavioral marketing? Put simply, behavioral marketing is when a marketer targets leads or customers based on actions they take, rather than just the pages they view. Why does behavioral marketing matter?

Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Best Practices Featured Storytelling xpotomac

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy.

3 marketing trends that will define 2021

PR Daily

Marketers largely started last year from a place of strength with bigger budgets and confident growth strategies. Then 2020 caught even the most seasoned of marketing pros off guard. The post 3 marketing trends that will define 2021 appeared first on PR Daily.

Trends 168

The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofit Storytelling: The Opportunity. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model.

20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community.