5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The Power of Representation At the heart of inclusive beauty marketing lies the power of representation.

Marketing 78

Marketing Consumer Storytelling Advertising 78

PR Daily

MAY 27, 2025

How can organizations find more creative ways to tell them? They’re trained and practiced in the creativity needed to keep readers engaged, especially with stories that may seem routine or humdrum. The watering rules are boring, but the news team at Denver Water’s TAP have found creative ways to reinforce the message.

Creativity 65

Creativity Journalism Video Interviews 65

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Notified

OCTOBER 30, 2024

Halloween is a time for spooky fun, sweet treats and communications creativ ity!

Marketing 288

Marketing Creativity Communications Storytelling 288

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.

Storytelling 129

Storytelling Examples B2B Chemicals 129

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling.

Guidelines 78

Guidelines Brand Branding Marketing 78

Agility PR Solutions

FEBRUARY 2, 2025

In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.

Brand 105

Brand Branding Storytelling Creativity 105

5W PR

NOVEMBER 22, 2024

However, effectively marketing these products to capture the attention of both parents and children requires a strategic and creative approach in CPG marketing. Educational Benefits One effective marketing strategy is highlighting the educational benefits of children’s toys.

Marketing 78

Marketing Education Creativity Storytelling 78

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. On Tuesday, February 16th, at 8:30 p.m. On Tuesday, February 16th, at 8:30 p.m.

Community 150

Community Creativity Content Marketing Infographics 150

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 86

Storytelling Creativity Writing Agency 86

Prowly

APRIL 11, 2025

Reputation marketing is all about owning your narrative (before someone else does). Let Prowly handle that for you so you can stay focused on the creative work that matters. Reputation marketing: what is it? What is reputation marketing? So you should plan your reputation marketing strategy in advance.

Reputation 104

Reputation Publicity How To Marketing 104

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Landis PR

JUNE 17, 2025

From legal hoops around marriage and estate planning to evolving ownership structures, Sean and David have weathered it all with integrity, creativity and resilience. Storytelling isn’t about fables,” he says. That makes us stronger storytellers, better strategists and more empathetic humans.”

Storytelling 59

Storytelling Banking Community Leadership 59

Polaris

DECEMBER 4, 2014

But if you’re a busy CMO or a director of marketing, it’s important to make time for activities that will help you be better at your job. Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Amy Lockwood is a former marketer who now works in international development. Content Marketing' The problem?

Marketing 220

Marketing Content Marketing Agency Web 220

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

5W PR

APRIL 24, 2025

At 5WPR, we understand that impactful multicultural marketing requires more than inclusive messaging; it requires inclusive thinking. Creating spaces where everyone feels empowered to contribute is essential for meaningful digital marketing. Successful multicultural marketing requires both analytics and empathy.

Marketing 78

Marketing Automotive Leadership Community 78

Remote PR Jobs

MAY 28, 2025

Many people start with a degree in communications, journalism, or marketing. Wherever you start, its a field built on relationships, storytelling, and reputation management. They often work with startups, creatives, or small businesses that need custom support. The post What Do Public Relations Professionals Do?

Publicity 152

Publicity Nonprofit Crisis Communications Reputation 152

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Absolut Vodka Another example of food and drink influencer marketing being done successfully is Absolut Vodkas award-winning campaign in 2020.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Buzzstream

JUNE 19, 2025

market offers untapped opportunities and diverse terminology. If you work in both markets or are curious about how they relate, definitely check this one out. Digital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S.

Digital PR 62

Digital PR SEO Case Study Storytelling 62

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Further, George Lucas seemingly draws on real historical events in his storytelling. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. HubSpot has them for marketing and social media.

Google 167

Google Course Survey YouTube 167

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Stern + Associates

AUGUST 13, 2024

Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia.

Tools 125

Tools Marketing Creativity Analysis 125

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers.

Creativity 208

Creativity Comparison Construction Retail 208

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 212

Writing Communications Marketing B2B 212

Landis PR

APRIL 14, 2025

The recent partnership between Save the Redwoods League (the League) and the new Broadway musical Redwood , starring Tony Award-winner Idina Menzel, demonstrates how creative collaboration can amplify important messages about forest preservation while reaching entirely new audiences.

Nonprofit 59

Nonprofit Storytelling Creativity Leadership 59

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Software Education LinkedIn 233

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Salesforce Marketing Cloud customers reported 28% higher email engagement when incorporating customer photos and reviews into their campaigns.

System 99

System Tools Policies Measurement 99

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 241

Communications Creativity Writing Product Launch 241

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Meeting 199