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Practicing Creativity

The Hoffman Agency

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. I’d imagine it most.

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Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

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5 Solos Share Best Practices for Writing a Compelling Proposal

Solo PR Pro

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. I use Gini Dietrich's PESO model in my presentations so I can illustrate how the client's communication and marketing activities should work together.

Writing 104
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Wanted: Senior Account Executive

ImPRessions - Crenshaw Communications

Assist in the research, writing and development of new business proposals and presentations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Here’s what you have: -3+ years of experience in PR, communications, or marketing. Strong writing skills. Summer Fridays.

B2B 291
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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Creative and energetic personality! . Diverse range of clients.

B2B 203
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4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. As a Chevy spokesperson Rikk Wilde’s job was to present a new truck to San Francisco Giants pitcher Madison Bumgarner. It was an awkward presentation through and through, but at one critical moment, Mr. .” The company is getting accolades from other reputable marketers.