Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Page Views.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. This includes familiarity with social media management, content creation, and influencer marketing.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Reputation Crisis Communications 370

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 111

Employee Company Marketing Case Study 111

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 148

B2B Marketing Survey Creativity 148

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The most underutilized tool in a manager’s toolkit is a compliment.

Survey 100

Survey Trends Marketing Creativity 100

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

APRIL 10, 2021

is investigating the impact of the pandemic on the tools used by agencies and communication teams. We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools.

Case Study 160

Case Study Analysis Tools Agency 160

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

AUGUST 29, 2015

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers. Social Media Engagement.

Measurement 120

Measurement Airlines Advertising Advertising 120

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The results are typically bland, generic copy.

Report 119

Report Publicity Training Policies 119

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. This results in higher engagement rates compared to broad, undifferentiated marketing.

Social Media 63

Social Media Video Viral Brand 63

Stephen Waddington

AUGUST 6, 2021

WaddsCon started in February, during the second lockdown, as a way for practitioners to explore contemporary areas of marketing and public relations practice. Speakers have ranged from students to communications directors, from creative leaders to agency heads, and from tool vendors to industry association leaders.

YouTube 146

YouTube Creativity Community Leadership 146

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Additionally, 1 in 2 Gen Zers want companies to take a stance on social issues.

Agency 52

Agency Marketing YouTube Video 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Let’s first start by clarifying some terms.

Social Media 87

Social Media Media Mobile SEO 87

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy. New tools do this for you, allowing you to spend your time on what really matters: getting results. Marketers today have to be both creative and analytical.

Measurement 50

Measurement Analytics Creativity Analysis 50

PR 20/20

MARCH 7, 2023

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career.

Course 52

Course Marketing Analytics Google 52

PR 20/20

JANUARY 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. HubSpot Content Strategy Tool.

Tools 51

Tools Strategy SEO Enterprise 51

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Only 30 percent of B2B companies say their content marketing is effective.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120