Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. And this makes a significant impact.

Internal 138

Internal International Communications Strategy 138

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. The 4 Engines You Need to Pull Off Content Marketing Successfully. 2) Write shorter paragraphs.

Writing 60

Writing Blogging Content Marketing Web 60

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

PRSay

APRIL 25, 2024

LinkedIn has a huge number of courses and certifications. Engage with peers on professional social media platforms like LinkedIn. As a creative or technical wunderkind? This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often.

Strategy 87

Strategy Brand Branding Leadership 87

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. That changed in 2018.

Resources 77

Resources Creativity Publicity Local 77

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top!

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. Scan LinkedIn; comment on a post where a friend got a new job; make a post promoting a Talking Points Podcast episode we just completed the previous day. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e.,

Social Media 157

Social Media Media LinkedIn Tourism 157

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Focus your research on competitors’ campaigns, websites, and LinkedIn pages. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 110

Creativity Data Measurement Product Launch 110

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Last year, Episodic Content was a big hit among businesses and marketers.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. The point is: You’ll learn a lot.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. BIGfish Communications. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn. Get creative. You can be as creative as you want on Twitter. Share ideas too (rather than just links).

B2B 103

B2B Twitter Brand Branding 103

Cision

JULY 21, 2015

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Click here for our free outside-the-box content marketing white paper! Repost on LinkedIn.

Social Media 120

Social Media Blogging Media LinkedIn 120

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Is there one? At PR 20/20, we believe there is.

Crisis 92

Crisis Marketing Healthcare Resources 92

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — The best marketing doesn’t feel like marketing. — Joe Chernov.

Communications 158

Communications Radio Sports Social Media 158

NewsWhip

APRIL 27, 2023

The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. Facebook, LinkedIn and Google+ have been image friendly for a while, but now even Twitter’s getting in on it. Use Images.

Social Media 120

Social Media Media LinkedIn Small Business 120

PRSay

MAY 21, 2019

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Read daily.

Writing 154

Writing Meeting Conference Local 154

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Critical Mention

DECEMBER 6, 2019

While there are many opinions about email marketing, there are several key characteristics that most 2020 emails should have: Responsive email templates: Confirm your emails are set for optimal interaction across screens of all sizes. Personalize Your Marketing Efforts. Priscilla is the marketing coordinator for Critical Mention.

Strategy 83

Strategy Communications Marketing Social Media 83

Communications Conversations

OCTOBER 13, 2015

” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. 6: Could you identify your star volunteers—and help them tell their volunteerism stories via LinkedIn? More volunteers? Employee engagement?

Corporate 60

Corporate Creativity Employee Instagram 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. What challenges did you face when first entering PR and marketing?

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You can also search sites such as LinkedIn, Quora, or Reddit. Coursera , and LinkedIn. Maybe it’s a creative writing conference, a primer on AI, a series on digital marketing, or learning a new language.

Conference 80

Conference Reddit Local Course 80

Waxing UnLyrical

AUGUST 28, 2018

Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Writing in today’s digital landscape doesn’t have to be difficult. Set the stage.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO.

Leadership 65

Leadership B2B Study Marketing 65

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178