OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. After, interviewing about 50 women, I’m well on my way.

Creativity 150

Creativity Trends Agency Technology 150

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. It demonstrates initiative, creativity and uniqueness. Customize your resume in a way that will make people feel something and take action.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. It’s really all about storytelling, which we communication professionals do every day. But within a week or two, I was pitching The New York Times.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Bad Pitch Blog

OCTOBER 30, 2009

He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design. But there was some wonderful synergy between my presentation on storytelling and Artie’s presentation on social media as a vehicle for creativity.

Pitching 46

Pitching Creativity Storytelling Advertising 46

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Just ask producer Lorne Michaels.

Television 94

Television Writing Storytelling Video 94

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Trends 0

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. I’m a big film buff; and talk about a good storyteller. And they told a good story. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Yet, it can still be extremely powerful. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

OCTOBER 17, 2014

It requires agility, and keeps me thinking creatively. I try to ameliorate that by spending an hour every week with junior staff to pitch alongside them, or at least be present with them to offer prep/pep talk before calls, and then give instant feedback and support. They are, in many ways, the “other” client. To your clients.

Agency 146

Agency Pitching Training Meeting 146

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error.

Strategy 62

Strategy Brand Branding Technology 62

Rock the Status Quo

FEBRUARY 3, 2015

After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. Put on your storytelling cap and head over to my website to choose your questions! We had moms applying for their sons and women for their boyfriends. I stepped into a cab one day and there it was on TaxiTV.

Agency 100

Agency Advertising Advertising Twitter 100

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. She manages a staff of 13 individuals and provides the final approval for all creative content. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over.

Video 90

Video Brand Branding YouTube 90