ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
ImPRessions - Crenshaw Communications
AUGUST 29, 2022
As B2B PR pros, we’re always looking for creative ways to tell a story. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical. Many reporters in the security space publish theirs.) Give yourself enough lead time.
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ImPRessions - Crenshaw Communications
JUNE 30, 2021
Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.
Deirdre Breakenridge
SEPTEMBER 30, 2014
Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. How are you using social media to promote your Skimm’bassadors program? Social media is how we keep a pulse on feedback from our readers and interact with them regularly. Interview PR 2.0
wiredPRworks
MARCH 10, 2022
This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Listen in for ways to get creative when you communicate on social and IRL!!
PR for Anyone
NOVEMBER 3, 2021
There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. ” What is the most creative residential real estate story the Washington Post has run? The question I always get is what makes a good story?
The Resolution Blog
FEBRUARY 27, 2020
It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.
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