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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.

Writing 294
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Behind the Headlines With National Journal President Kevin Turpin

Cision

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It can also lead to more innovative solutions and better problem-solving.

Employee 156
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Maxim Behar: Only a Happy Person Can Be a Successful Person

Maxim Behar

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. You can find the full interview here. Quite ordinary.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244
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Spotlight on a Solo PR Pro: Meet Bob Spoerl

Solo PR Pro

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I Lessons learned in the seminary.

Meeting 100
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10 Easy Ways to Leverage Press Coverage

Cision

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be.

LinkedIn 120