Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 73

Viral Trends Social Media Creativity 73

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel. In 2019, great content is an inherent part of good marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 70

Social Media Video Viral Brand 70

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. No category was left untouched. He’s just Ken.”

Film 122

Film Marketing Sports Hotels 122

Konnect Agency

NOVEMBER 14, 2022

Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.

Video 98

Video Agency Strategy Marketing 98

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands.

Crisis 62

Crisis Viral Government Crisis Communications 62

Communications Conversations

FEBRUARY 11, 2022

Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. Wouldn’t that make sense?

Case Study 78

Case Study Study Agency Creativity 78

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front. Warner Bros.

Wireless 62

Wireless Retail Instagram B2C 62

NewsWhip

SEPTEMBER 22, 2021

Halloween season is no different, and this year Disneyland chefs and confectioners have found creative ways to use candy in their menus. . View this post on Instagram A post shared by Disneyland (@disneyland). Additionally, Disneyland also took to Instagram to promote the park’s Halloween treats. engagements so far. .

Trends 78

Trends Instagram Viral Brand 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Here are some tips based on tech PR experience.

Brand 136

Brand Branding How To Storytelling 136

Karen Freberg

JANUARY 15, 2020

I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. We see these now everywhere after the one featuring Disney characters went viral. Facebook last year announced anyone could create an Instagram filter and upload it on the platform. What tactic am I talking about?

Social Media 55

Social Media How To Instagram Media 55

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

Remote PR Jobs

OCTOBER 11, 2022

Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Keep It Creative. You never know what post or comment might skyrocket your company into internet virality. Performance Metrics. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Get creative and don ’ t be afraid to pay.

Pitching 120

Pitching How To Instagram YouTube 120

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible. Attribute the author.

Digital PR 77

Digital PR Viral Creativity Examples 77

Prohibition

MAY 10, 2023

You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed. This can help you save time and money on content creation , while still maintaining a strong, engaging social media presence.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. This is not to say you should jump on every trend that goes viral. The value of social media for small businesses is immeasurable. The average social media user spends 2.5

Small Business 71

Small Business Advertising Advertising Social Media 71

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

Creativity 40

Creativity Storytelling Sports Social Media 40

Mark My Words

OCTOBER 13, 2022

An expert in YouTube and Meta (Facebook and Instagram) engagement was sought to lead the “overall strategy and management of The Duke and Duchess’ official social media channels; driving compelling, creative and strategic social media content to communicate Their Royal Highnesses’ work to a wide range of audiences”.

Social Media 60

Social Media Interviews Media YouTube 60

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear! It’s the CEO!,” gasps Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. Think Instagram, Pinterest, Tumblr. (The It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat.

Report 135

Report Mobile Pinterest Conference 135

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible. Attribute the author.

Digital PR 48

Digital PR Viral Creativity Examples 48

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile.

Healthcare 163

Healthcare Social Media Media Education 163

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media.

Pinterest 70

Pinterest LinkedIn Facebook Viral 70

Stephen Waddington

JULY 17, 2018

Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. You won’t unearth the best quotes and story leads with a quick search of Twitter or Instagram. #8 This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The content is creative, interesting, serves a purpose and captures their followers’ attention. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

Marketing 40

Marketing Viral Fashion Product Launch 40

Communications Conversations

FEBRUARY 19, 2021

A “viral” moment, to be clear. So, why not embrace that trend and quickly generate creative that does the same thing? You’re telling me those wouldn’t generate a ton of engagement on Twitter, Facebook and Instagram? In case you missed it, Zillow had a moment last weekend. Nailed it.

Viral 99

Viral LinkedIn Fashion Instagram 99

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Steve Barrett: We’ve all seen those go viral haven’t we? And we go to industry conferences it’s always top of the agenda, and it’s going to decimate jobs in the industry.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success. Understanding the nuances of each platform is vital.

Analytics 78

Analytics Digital PR Storytelling Local 78

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Creators are (as in their name) creative. Partner with “real people” content creators. Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Viral 97

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. ” Instagram: How many followers do they have? Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150