Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. Information is everywhere.

How To 198

How To Real Estate Web Case Study 198

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. Taking frustration with this to the Web, YouTube star Hank Green expressed his opinions on the topic in a Medium article.

Examples 120

Examples Viral YouTube Infographics 120

Prohibition

NOVEMBER 19, 2019

A key part of the campaign activity was to make the best use of research and statistics surrounding global literacy rates, presenting them in a creative and engaging way. As part of this, we created an animated infographic-style video to showcase the research and steps being taken. Take a closer look at the campaign here.

Infographics 48

Infographics Video Advertising Advertising 48

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

JUNE 5, 2024

To create these posts, you can gather statistics from the web (most people do this) or utilize your proprietary data (which is much more effective in the long run). It’s my favorite from a strategic point of view, but it can be challenging to get very creative. Statistics posts are some of the most common examples of this.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Organic social media is getting harder too. I believe social media is mostly a paid channel.

Survey 74

Survey Trends Communications Storytelling 74

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Research: Analyze billions of data points across the web to get actionable insights. Pillar Pages: Create clusters of web-pages around core topics.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The web has completely changed attitudes and behaviors of buyers – the same way significant events change generational outlook (i.e. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.

Data 157

Data Data-Driven PR System Analytics 157

Ishmael's Corner

MAY 10, 2015

. - Buffer : Great tool for quickly scheduling and sharing updates for social posts. BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords.

Tools 60

Tools B2B Software Storytelling 60

PRSay

AUGUST 23, 2016

The emergence of pictures and videos on the web. The same can be said about social media, where a picture often functions as a call-to-action. Especially on financial web sites, the color red creates a sense of danger, or warning. Norbert Streitz (Scientific Director @ Smart Future Initiative ).

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

The emergence of pictures and videos on the web. The same can be said about social media, where a picture often functions as a call-to-action. Especially on financial web sites, the color red creates a sense of danger, or warning. Norbert Streitz (Scientific Director @ Smart Future Initiative ).

Video 60

Video Financial Infographics Web 60

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. ” 22.

Engineering 120

Engineering Creativity Google Community 120

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report.

Analytics 60

Analytics Data Report Measurement 60

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. You can also search the web for free images – some photographers and artists make their work free to use. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. So the future of journalism is creative clever digital journalism. The future of online media is niche media for me.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.”

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Stephen Waddington

DECEMBER 5, 2018

Social media platforms provide a means of both distribution and engagement. You can gain further insight by following the social media feeds of journalists as almost all journalists use Twitter as a source of stories. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. Let the media know. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. Two different examples: a hilariously memorable Super Bowl commercial and a killer social media campaign. What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Buzzstream

FEBRUARY 15, 2024

Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics. We recommend getting a graphic designer to take your assets to the next level.

How To 71

How To SEO Google Examples 71

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28