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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

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20 of the Best Chat GPT Plugins and How They Work

5W PR

Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin. Questmate Forms Questmate Forms is a boon for those creating infographics and forms.

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The Data-Driven Guide to Landing Page Design [Infographic]

PR 20/20

Now, I’m not the most creative person in the world. So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. Infographics absolutely do the trick.

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5 Ways To Create Powerful PR Content

ImPRessions - Crenshaw Communications

Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Or check out blog topic generators from HubSpot or Portent.